6+ years of marketing experience in the North American technology sector
6+ years in channel marketing or partner ecosystem development
Bachelor's degree in marketing, communications, or related field; MBA preferred
Proven success in executing partner marketing programs in North America
Experience with enterprise software and B2B marketing in technology industries
Track record of creating strategies that drive partner performance and revenue growth
Willingness to travel within the region
Responsibilities
Develop and implement tailored marketing programs for North American partners
Create demand generation programs to drive new pipeline and accelerate opportunities
Collaborate with various teams to develop localized go-to-market strategies
Produce partner-ready marketing collateral that resonates with the North American market
Manage market development funds (MDF) for North American partners
Adapt global marketing programs for the North American context
Support partner readiness and certification programs for the region
Benefits
Key role in expanding Qualtrics' presence in North America
Work with a dynamic, global team that values innovation
Professional development opportunities
Engage with cutting-edge experience management technology
Full Job Description
Partner Marketing Manager
Why We Have This Role
We are seeking an exceptional Partner Marketing Specialist to drive commercial impact by creating and executing targeted partner marketing initiatives across North America. This role will focus on developing and implementing marketing strategies to build and accelerate pipeline for our partner ecosystem in the region.
How You'll Find Success
Deep understanding of the North American business ecosystem and technology market
Strong knowledge of channel marketing programs, with a focus on increasing channel sell-through in North American markets
Proven ability to develop localized marketing programs that drive partner engagement and customer adoption
Excellent communication skills, with the ability to build relationships across diverse cultural contexts
Detail-oriented and capable of managing multiple projects in a dynamic, fast-changing environment
Creative problem-solver with an ability to develop innovative marketing approaches for the North American market
How You'll Grow
By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.
As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue.
We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.
Things You'll Do
Develop and implement marketing programs specifically tailored to North American partners - including system integrators, hyperscalers, resellers, and technology partner
Create region-specific demand creation programs designed to drive new pipeline and accelerate opportunities in the region
Collaborate with North America field marketing, global product marketing, and ecosystem teams to develop localized go-to-market strategies
Develop partner-ready marketing collateral that resonates with the North American market, including:
Customized sales and marketing materials
Localized case studies and success stories
Region-specific digital and content marketing assets
Manage market development funds (MDF) for North American partners, including proposal management and performance tracking
Work closely with local marketing teams to leverage and adapt global marketing programs for the North American context
Support partner readiness and certification programs tailored to the region's unique business landscape
What We're Looking For On Your Resume
6+ years of marketing experience, with a strong focus on the North American technology sector
6+ years of experience in channel marketing or partner ecosystem development
Bachelor's degree in marketing, communications, or related field; MBA preferred
Demonstrated success in developing and executing partner marketing programs in North America
Experience with enterprise software and B2B marketing in technology industries
Proven track record of creating marketing strategies that drive partner performance and revenue growth
Ability to travel in the region
What You Should Know About This Team
We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
Though small in number, our team is agile and fiercely determined.
Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
Challenges excite us, as we view them as opportunities for growth and positive transformation.
We are not merely observers of change; we actively initiate and drive it.
Based in our Seattle or Provo offices, this role represents a unique opportunity to drive strategic partnership marketing at a global scale.
Our Team's Favorite Perks and Benefits
Opportunity to play a key role in expanding Qualtrics' presence in the North American market
Work with a dynamic, global team that values innovation and strategic thinking
Competitive compensation and professional development opportunities
Chance to work with cutting-edge experience management technology
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #hybrid
About Qualtrics
Qualtrics is a software company that provides experience management solutions for businesses and organizations. The company was founded in 2002 by Ryan Smith, Jared Smith, and Stuart Orgill, and has since grown to become one of the leading providers of customer and employee experience software. Qualtrics offers a variety of products and services, including survey software, customer experience management, and employee engagement tools, and has over 12,000 customers worldwide. The company was acquired by SAP in 2018 for $8 billion, making it one of the largest software acquisitions in history.
