Dolls Kill

Paid Media Manager

Dolls Kill • $135K — $155K *
Oakland, CA 94601Hybrid
Retail & Consumer Goods
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 2-4+ years in paid media buying on platforms like Meta, Google, and Pinterest.
  • Proven success managing multi-channel ad budgets while achieving ROAS and CPA goals.
  • Strong analytical skills for data interpretation and strategic decision-making.
  • Experience with GA4 and conversion tracking is a plus.
  • Excellent communication, organization, and problem-solving abilities.
  • Comfortable in fast-paced environments with quick testing cycles.
  • E-commerce or DTC experience preferred.

Responsibilities

  • Develop and manage paid media strategies across multiple channels.
  • Plan, launch, monitor, and optimize campaigns to meet revenue targets.
  • Create structured testing roadmaps for ad creatives and audiences.
  • Collaborate with creative teams to refine ad concepts based on results.
  • Analyze campaign performance and report insights using analytics tools.
  • Work with cross-functional teams to align marketing efforts with product launches.
  • Manage and forecast monthly paid media budgets effectively.

Benefits

  • Opportunity to work with diverse platforms and cutting-edge strategies.
  • Exposure to multi-channel campaign management and performance analytics.
  • Collaborative environment with cross-functional teams.
  • Focus on continuous learning through market research and innovations.
Full Job Description


Requirements

Paid Media Strategy & Execution
  • Develop and manage paid media strategies across Meta (Facebook/Instagram), Google Ads (Search, Shopping, YouTube), Pinterest, TikTok, and other relevant channels.
  • Plan, launch, monitor, and optimize campaigns to achieve ROAS, CPA, and revenue targets.
  • Build and maintain full-funnel campaign structures (prospecting, retargeting, retention).
  • Manage daily pacing, budgets, bid strategies, and audience performance.

Creative Testing & Optimization
  • Create and execute structured testing roadmaps (messaging, formats, hooks, creatives, audiences).
  • Partner with creative teams to brief ad concepts, analyze results, and refine winning themes.
  • Continuously identify new ad opportunities, placements, and creative angles.

Analytics & Reporting
  • Analyze campaign performance using platform dashboards, Google Analytics, and internal reporting tools.
  • Track key KPIs such as ROAS, CPA, CPC, CPM, CTR, LTV, and MER.
  • Produce weekly and monthly reports with actionable insights and recommendations.
  • Maintain experimental logs and testing documentation.

Cross-Functional Collaboration
  • Work closely with e-commerce, merchandising, creative, and brand teams to align marketing efforts with product and promotional calendars.
  • Provide forecasting support and performance expectations for new product launches and sales events.
  • Ensure landing pages and customer journeys align with campaign goals.

Budget Management
  • Manage monthly paid media budgets across all platforms with accuracy and efficiency.
  • Forecast spend and performance by channel and campaign type.
  • Adjust bids and budgets dynamically to maximize ROI.

Market Research & Innovation
  • Stay current with platform updates, industry trends, algorithm shifts, and best practices.
  • Identify new channels or beta opportunities to expand paid media reach.
  • Evaluate and test new tools, audiences, and automation strategies.


Qualifications

  • 2-4+ years of experience in paid media buying across Meta, Google, Pinterest, or similar platforms.
  • Proven track record of managing multi-channel ad budgets and hitting ROAS/CPA targets.
  • Strong analytical mindset with the ability to interpret data and make strategic decisions.
  • Experience with GA4, conversion tracking, attribution tools, and feed management preferred.
  • Excellent communication, organization, and problem-solving skills.
  • Ability to work in a fast-paced environment with rapid testing cycles.
  • E-commerce or DTC experience is highly preferred.


$135,000 - $155,000 a year

About Dolls Kill

Dolls Kill is an online fashion retailer that specializes in alternative and edgy clothing and accessories. It was founded in 2011 by Shaudi Lynn and Bobby Farahi. Dolls Kill's products are inspired by punk, goth, rave, and festival fashion, and the company has a strong social media presence. Dolls Kill has been criticized for cultural appropriation and for promoting an unhealthy body image. The company has also faced controversy for selling products that some consider offensive or inappropriate. Despite these controversies, Dolls Kill has a loyal following and has been successful in the competitive online fashion market.
Learn more about Dolls Kill
Size
200 employees
Industry
Retail & Consumer Goods
Founded
2012
* Ladders Estimates

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