Hands-on experience with Google Ads and/or Meta Ads Manager
Managed $50K-$250K/month in ad spend
Experience setting up or enhancing conversion tracking and attribution
Collaborated with creative teams or agencies on high-velocity ad iterations
Responsibilities
Run and optimize campaigns across various platforms such as Google, Meta, TikTok, and more
Manage the agency relationship, setting priorities and reviewing performance metrics
Scale marketing efforts to target both self-serve developers and enterprise buyers
Test over 10 new ad concepts weekly with the design team
Establish new advertising channels as core ones are validated
Benefits
Join a team recognized for its talent density and expertise in cutting-edge AI
Opportunity to influence major advertising strategies across diverse channels
Work in a dynamic, collaborative environment focused on solving significant challenges
Be part of building innovative AI products that elevate engineering capabilities
Full Job Description
About the Role
We're looking for a hands-on digital marketer to own Cognition's paid channels and scale them from early traction to $1M+/month in spend. You'll manage our agency partners while running key channels yourself, build and refine our measurement infrastructure, and figure out which channels actually work for converting our target customers as we scale up spend.
You might:
Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week.
Manage our paid media agency relationship: set priorities, review performance, decide what stays outsourced vs. comes in-house as we scale.
Scale campaigns spanning from self-serve developers to large enterprise buyers.
Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting.
Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend.
You should be:
A channel operator. You've actually been in-platform managing campaigns, not just reviewing dashboards. You know what a good campaign structure looks like and can troubleshoot conversion tracking issues yourself.
AI-native. You get superpowers by using the latest AI tools to accomplish your work faster and with higher quality. Your instinct is to automate everything.
Analytically rigorous. You can measure the incrementality of a test with statistical significance and resist the urge to call a winner too early.
A creative marketer. You love ideating new marketing campaigns, creative angles, and copy that resonates with customers.
You might have:
2-4 years of experience managing digital marketing campaigns
Hands-on experience with Google Ads and/or Meta Ads Manager
Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency
Set up or significantly improved conversion tracking and attribution
Worked with creative teams or agencies to iterate on ad concepts at high velocity
