Learfield is seeking an experienced, results-driven sales executive to lead the business development efforts for naming rights opportunities across its portfolio of collegiate athletic properties. This role will be responsible for identifying, creating, and driving revenue-generating naming rights opportunities while serving as the primary liaison between university leadership, Learfield property teams, and the Commercial Partnerships organization.
The Vice President of Naming Rights will work directly with Athletic Directors, alongside of commercial partnership VPs and senior university stakeholders to identify and commercialize naming rights opportunities for arenas, stadiums, and other high-profile athletic venues across Learfield's portfolio. Success in this role will be defined by the ability to originate opportunities and partner with Learfield's Commercial Partnerships team to develop and close transformational sponsorship agreements.
This role is ideal for a proven rainmaker with deep experience selling naming rights, entitlement partnerships, and large-scale sponsorship platforms who thrives on relationship building, business development, and revenue generation.
Essential Duties & Responsibilities:
Business Development & Revenue Generation
Collaboration with Commercial Partnerships
University & Stakeholder Engagement
This role will be instrumental in driving significant new revenue for Learfield and its university partners by identifying, developing, and commercializing naming rights opportunities across one of the most expansive portfolios in collegiate athletics. The ideal candidate will combine elite business development skills with deep sponsorship expertise to help universities unlock the value of their most important assets while delivering meaningful partnerships for leading brands.
Experience in collegiate athletics, professional sports, sports marketing, media, or entertainment.
This position requires extensive travel, including frequent visits to university campuses, client meetings, industry conferences, and partner presentations. Candidates should expect to travel approximately 40-50% of the time.
Pay Transparency:
The approximate national base pay range for this position is $215,000 to $275,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
