[Position Overview]- Job Title: Marketing Manager / Marketing Analyst (Digital, Brand, Partnership, Social & Insights)
- Education: Bachelor's degree in Marketing, Business, Communications, Statistics, Economics, or related field
- Experience: Mid to Senior level (5-10+ years) - we are hiring across multiple marketing specialties; placement is based on experience and focus area
- Job Type: Full-Time
[Location][Benefits & Perks]- Medical Insurance (Health, Dental & Vision)
- 401(k)
- H1B/Green Card Sponsorship for qualified employee
- Hands-on experience at global industry-leading company
- Opportunities for career advancement
[Summary]- We are hiring Marketing Managers and Marketing Analysts across digital/social media marketing, go-to-market and customer acquisition, partnership marketing, consumer insights, and marketing analytics for a global consumer electronics and mobile business
- Develop and execute integrated marketing strategies and campaigns supporting product launches, services, and lifecycle management
- Manage brand voice and always-on content across Instagram, TikTok, YouTube, Facebook, X, email, and web
- Lead market research, consumer insights, and full-funnel marketing analytics to guide planning, budget allocation, and optimization
- Negotiate and execute partnership and sponsorship initiatives with major media and internet brands
[Duties and Responsibilities]Digital, Social & Brand Marketing
- Lead overall social media strategy and manage the brand persona and voice across Instagram, TikTok, YouTube, Facebook, X, and emerging channels
- Own the digital marketing calendar, planning, and forecasting; build and optimize email campaigns, website content, SEO, and social analytics
- Execute real-time content capture at activations and culturally relevant moments; brief and collaborate with internal and external creative teams
- Use social performance metrics and creative analytics to inform content strategy and optimization
Go-to-Market, Acquisition & Partnership Marketing
- Develop and execute integrated campaigns for product launches, services (e.g., device care/protection programs), and carrier/channel go-to-market playbooks
- Drive customer acquisition, engagement, and retention strategies; monitor campaign performance and ROI and provide actionable insights
- Lead end-to-end partnership marketing and sponsorship initiatives; negotiate commercial terms and contracts with major media and internet brands
- Collaborate cross-functionally with Product Management, Sales, Business Planning, Legal, Finance, Compliance, Procurement, and Creative Services
- Create internal and external communications articulating value propositions and channel strategies; support local and regional programs
Consumer Insights & Marketing Analytics
- Lead quantitative and qualitative research including brand tracking, segmentation, concept testing, surveys, and conjoint analysis
- Forecast and track marketing and sales trends; gather and analyze competitor pricing, sales, and marketing/distribution methods
- Track performance across all channels (paid, organic, email, web, events, content, ABM) through to revenue; build dashboards and automated reporting
- Run cohort and funnel analyses (lead quality, channel efficiency, conversion velocity, ROI); forecast pipeline and performance scenarios to guide budget allocation
- Design and evaluate experiments; own KPI frameworks for acquisition, lifecycle, and funnel performance
- Apply AI and automation tools to transform how insights are generated and delivered
[Skills & Qualifications]- Bachelor's degree in Marketing, Business, Communications, Statistics, Economics, Psychology, or related field
- 5-10+ years of hands-on experience in digital marketing, brand/social media marketing, go-to-market, partnership marketing, market research/consumer insights, or marketing analytics
- Proven track record of developing and executing successful multi-channel marketing campaigns with measurable results
- Strong analytical skills with the ability to interpret data and drive decision-making; experience with Google Analytics, BI/dashboard tools, and marketing automation platforms
- Platform experience a plus: Sprinklr, Braze, Meta Business Manager, Buffer, Social Suites, Adobe Creative Suite, survey tools (Qualtrics, etc.)
- Experience in mobile, consumer electronics, technology, media/entertainment, device protection, or CPG industry preferred
- Strong stakeholder management, negotiation, and cross-functional collaboration skills; agency experience a plus
- Excellent written and verbal communication and presentation skills; proficiency in AI tools for marketing a plus
- Self-starter able to work independently and manage multiple projects in a fast-paced environment
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