Overview of the Position Responsibilities: The ideal candidate for our Media Strategist will possess a deep understanding of local media landscapes, with a focus on both paid and earned placements, including sponsorships and community partnerships. They should be proficient in developing and executing strategic media plans tailored to hyper-targeted audiences. This role requires creativity, analytical thinking, and the ability to adapt to evolving market trends.
Be part of our innovation- building and delivering a fiber-rich internet connection to people's doorsteps. If this sounds exciting, please read on.
What You Will Do:- Develop comprehensive media strategies tailored to local markets, leveraging traditional and digital channels to support Residential, Business and MDU objectives
- Conduct thorough research to identify target demographics, consumer behaviors, and media consumption patterns within highly-targeted geographic areas
- Serve as the primary point of contact for external media agency
- Manage media budgets effectively, ensuring optimal allocation across various channels and platforms
- Provide clear direction and guidance to agency partner, ensuring alignment with brand guidelines, messaging strategies, and campaign objectives
- Review and evaluate agency proposals, recommendations, media plans and buys, providing feedback and direction to optimize strategies and tactics
- Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
- Cultivate relationships with local community partners, staying informed about new opportunities and emerging trends in the market; identify and recommend sponsorships and other community partnerships that Bluepeak should engage with.
- Partner with marketing campaigns and operations director on PR and Community Marketing efforts as needed, including outreach to local publications, influencers, and community organizations
- Foster a culture of collaboration and open communication within the marketing team and across the organization to align media strategies with overall objectives and goals
What You Will Need: - Bachelor's degree in Marketing, Business, or a related field. MBA is a plus
- 8-10 years of experience in media planning, buying, or strategy, preferably with a focus on local markets
- Experience in a telecommunication environment a plus
- MS Office Suite: Outlook, PowerPoint, Word, Teams, and Excel.
- Proven track record of developing and executing successful media campaigns, with tangible results
- Strong analytical skills and experience using data to inform marketing decisions and evaluate marketing efforts
- Deep understanding of local market dynamics, consumer behavior, and media landscape
- Proficiency in media planning and buying tools, as well as Microsoft Office Suite and Google Analytics
- Strong negotiating skills
- Experience monitoring media performance, including proof of performance
- Demonstrated project management and organizational skills; proven ability to manage multiple priorities and provide excellent follow through
- Strong written, verbal and presentation skills, including the ability to articulate ideas and suggestions clearly and effectively
- Ability to work with different functional groups and levels of employees to achieve results effectively and professionally
- Ability to thrive in a fast-paced, high-growth, dynamic environment
- Must be able to successfully pass a background and drug test prior to employment
- Prolonged periods of sitting at a desk and working on a computer.
- Regularly required to talk and hear.
- Frequently required to sit, stand, bend, reach, push, pull and walk.
- Required to use hands, handle objects and paperwork.
- Required to use close vision and be able to focus.
- Required to refrain from personal use of technology during working hours.
- Must be able to lift up to 5 lbs.
Why Work at Bluepeak?- Competitive Compensation + Annual Bonus Eligibility
- Comprehensive Benefits Package, Including Medical, Dental, Vision, Life, and 401(k)
- Generous Vacation and Paid Sick Time + Paid Holidays and Personal Days
- Professional Development With an Emphasis on Internal Promotion
- Employee Discounts on Bluepeak Services, Including Internet
- Progressive and inclusive work culture in which our team has the flexibility, support, and resources to be successful in their careers!
