Industry/Sector
Not Applicable
Specialism
IFS - Clients & Markets
Management Level
Director
Job Description & Summary
The Opportunity
As a Marketing Strategy and Planning Director you will lead strategic marketing planning, market insight development, and campaign prioritization that support brand visibility and revenue growth within our Internal Firm Services practice. As a Director you will set direction across multiple initiatives, translate business goals into actionable plans, develop new ideas and thought leadership, and guide others while maintaining integrity, inclusion, and a commercial mindset. In this role at PwC, you will shape integrated marketing approaches, assess performance across channels, and use audience, market, and competitive insights to inform planning decisions and promote the Firm’s market presence.
Responsibilities
- Leading integrated marketing strategy and planning efforts that align market insights, audience data, and business priorities
- Directing annual and quarterly planning for campaigns, channel mix, and resource allocation across multiple marketing initiatives
- Translating market research, competitive intelligence, and campaign performance data into clear recommendations for growth opportunities
- Overseeing development of marketing briefs, messaging frameworks, and content priorities that support brand visibility and demand generation
- Guiding measurement approaches that track campaign outcomes, audience engagement, and return on marketing activity
- Collaborating across internal stakeholders to align marketing plans with service line goals, market needs, and client expectations
- Coaching marketing professionals on planning methods, performance analysis, and use of digital tools and CRM platforms
- Identifying process improvements and technology-driven solutions that strengthen planning accuracy, speed, and decision support
What You Must Have
- At least a High School Diploma or the equivalent degree
- At least 8 years of experience in sales, marketing or PwC experience
What Sets You Apart
- Preference for a Bachelor's degree
- Experiencing marketing strategy development for client-facing teams
- Developing integrated planning across audience, market, and performance insights
- Translating data into marketing priorities and measurement plans
- Building thought leadership and creative campaign concepts
- Balancing long-term vision with near-term delivery needs
- Influencing senior stakeholders across complex marketing portfolios
Travel Requirements
Up to 40%
Job Posting End Date
November 18, 2026
The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance
