Job DescriptionInova Health is looking for a dedicated
Marketing Specialist Sr to join the team. Full-time Day Shift: Monday-Friday, general office hours | Hybrid work schedule.
The Marketing Specialist Senior plays a key leadership role in the strategic development and execution of comprehensive marketing initiatives that drive awareness, engagement, and growth across our healthcare services, programs, and system-wide priorities. This role translates business objectives into impactful, data-driven campaigns that elevate our brand presence and foster patient retention and acquisition.
Featured Benefits:- Committed to Team Member Health: offering medical, dental and vision coverage, and a robust team member wellness program.
- Retirement: Inova matches the first 5% of eligible contributions - starting on your first day.
- Tuition and Student Loan Assistance: offeringup to $5,250 per year in education assistance and up to $10,000 for student loans.
- Mental Health Support: offering all Inova team members, their spouses/partners, and their children 25 mental health coaching or therapy sessions, per person, per year, at no cost.
- Work/Life Balance: offeringpaid time off, paid parental leave, flexible work schedules, hybrid career opportunities.
Marketing Specialist Sr Job Responsibilities:- Leads the development, and optimization of integrated marketing campaigns ensuring strategic alignment with organizational objectives and growth targets.
- Oversees the creation of compelling, patient-centered content across digital platforms-including social media, websites, and blogs-to enhance engagement, brand awareness, and service line visibility.
- Provides strategic direction to the creative team in the development of high-impact digital marketing assets that align with brand standards and campaign goals.
- Leverages data analytics and performance insights to evaluate marketing effectiveness, inform decision-making, and continuously refine strategies for maximum ROI.
- Directs the planning and execution of patient webinars, and outreach initiatives, reinforcing the organization's presence and reputation in key markets.
- Ensures brand consistency and integrity across all marketing touchpoints, fostering a unified and trustworthy patient experience.
- Oversees marketing materials to ensure accuracy and brand consistency.
- Manages and cultivates relationships with external agencies, vendors, and partners to support campaign execution and extend marketing capabilities.
- Serves as a strategic liaison between cross-functional teams and marketing leadership, effectively managing up to the Marketing Director by providing regular performance updates, insights, and recommendations to inform broader marketing strategies.
Minimum Requirements: - Education: Bachelor's Degree in Marketing, Communications, or related field
- Experience: 5 years of experience in Marketing, Digital Marketing, or a related field
