Job TitleMarketing Specialist
Job DescriptionPosition Title: Marketing Specialist
Location: Burlington, MA
Shift: M-F: 9am-5pm
Intro The Marketing Specialist is an important member of the GENEWIZ marketing team. The right candidate will bring prior experience working in a B2B organization, preferably within the Life Sciences or Pharmaceutical industry, in a marketing role. You enjoy, and have had prior experience, partnering with product managers to develop marketing materials that resonate with target audiences and reflect the company brand.
What you'll do:
- Work closely with product managers to develop marketing plans, and with digital team members to execute associated tactics with best practices in mind that enable us to maximize awareness, lead generation, and ROI.
- Recommend and assist with creative development related to campaigns. This includes content development and editing, and creating graphics as needed.
- Utilize marketing technology stack to plan, execute, and measure results including Asana for project management, HubSpot for email campaigns and analytics, Canva for design, Salesforce.com for CRM, and other systems as required.
- Utilize content marketing and digital best practices as you develop copy for marketing assets such as eBooks, landing pages, and social media posts; collaborate with internal and agency creative partners to maintain brand standards while developing interesting creative assets that drive interest. Leverage project management and established processes to bring these assets to the market on time and on budget.
- Partner with x-functional team in the promotion and communications around trade shows and promotional events including writing and proofreading marketing copy, working with designers, and third-party providers as needed.
What you'll bring:
- Bachelor's degree in business, Marketing, Communications, or related field
- 2-4 years' experience in a marketing specialist-like role, preferably in Life Sciences or other B2B industry
- Solid writing and project management skills are essential
- Knowledge of marketing automation (e.g. Hubspot, Marketo, Eloqua, etc.) preferred. Prior experience with Canva and/or Hubspot to develop initial designs of campaign elements preferred.
- Strong attention to details and analytical skills
- A proven track record of completing projects on-time with high-level accuracy
- Strong communication and interpersonal skills
- 5%-10% travel
United States Base Compensation: $86,000.00 - $107,000.00
The posted pay range for this position is an estimate based on current market data and internal pay structure. Final compensation may vary above or below this range depending on factors such as experience, education (including licensure and certifications), qualifications, performance, and geographic location, among other relevant business or organizational needs.
