Bachelor's Degree in Marketing, Business or Science required
3-5 years of B2B marketing experience, preferably in life sciences
Strong communication and storytelling skills with attention to detail
Proficiency in design tools like Illustrator and Canva
Experience with marketing technology stack including HubSpot and Salesforce.com
Excellent collaboration and time management skills
Flexible and open to new ideas from team brainstorming.
Responsibilities
Strategize and execute integrated marketing campaigns for customer acquisition and retention
Collaborate with product marketing managers to develop marketing plans
Assist in creative development for campaigns, including graphic design
Monitor marketing results and develop reports for stakeholders
Utilize marketing technology for planning and measuring campaign efficacy
Create compelling marketing content for various platforms
Work with cross-functional teams on trade shows and promotional events.
Benefits
Flexible work environment
Opportunities for professional development
Collaborative team culture
Engagement in life-changing science initiatives
Work-life balance with a standard Monday to Friday schedule.
Full Job Description
Job Title Marketing Specialist
Job Description
Position Title: Marketing Specialist
Location: Burlington, MA
Shift: M-F: 9am-5pm
Intro
The Marketing Specialist is an important member of the GENEWIZ marketing team. The right candidate will bring prior experience working in a B2B organization, preferably within the Life Sciences or Pharmaceutical industry, in a marketing role. You enjoy, and have had prior experience, partnering with product managers to develop marketing materials that resonate with target audiences and reflect the company brand.
What you'll do:
Work closely with product managers to develop marketing plans, and with digital team members to execute associated tactics with best practices in mind that enable us to maximize awareness, lead generation, and ROI.
Recommend and assist with creative development related to campaigns. This includes content development and editing, and creating graphics as needed.
Utilize marketing technology stack to plan, execute, and measure results including Asana for project management, HubSpot for email campaigns and analytics, Canva for design, Salesforce.com for CRM, and other systems as required.
Utilize content marketing and digital best practices as you develop copy for marketing assets such as eBooks, landing pages, and social media posts; collaborate with internal and agency creative partners to maintain brand standards while developing interesting creative assets that drive interest. Leverage project management and established processes to bring these assets to the market on time and on budget.
Partner with x-functional team in the promotion and communications around trade shows and promotional events including writing and proofreading marketing copy, working with designers, and third-party providers as needed.
What you'll bring:
Bachelor's degree in business, Marketing, Communications, or related field
2-4 years' experience in a marketing specialist-like role, preferably in Life Sciences or other B2B industry
Solid writing and project management skills are essential
Knowledge of marketing automation (e.g. Hubspot, Marketo, Eloqua, etc.) preferred. Prior experience with Canva and/or Hubspot to develop initial designs of campaign elements preferred.
Strong attention to details and analytical skills
A proven track record of completing projects on-time with high-level accuracy
Strong communication and interpersonal skills
5%-10% travel
United States Base Compensation: $86,000.00 - $107,000.00
The posted pay range for this position is an estimate based on current market data and internal pay structure. Final compensation may vary above or below this range depending on factors such as experience, education (including licensure and certifications), qualifications, performance, and geographic location, among other relevant business or organizational needs.
About Azenta Life Sciences
Azenta Life Sciences is a pharmaceutical company that specializes in developing and commercializing innovative therapies for the treatment of cancer. The company's lead product candidate is a novel small molecule inhibitor of the Wnt signaling pathway, which is being developed for the treatment of various types of cancer. Azenta Life Sciences was founded in 2018 and is headquartered in Oakbrook Terrace, Illinois.
