Bachelor's degree in Marketing, Business Administration, or related field; 7+ years in marketing strategy and operations management.
Strong understanding of marketing technology tools (e.g., Salesforce, HubSpot, Marketo).
Analytical mindset with ability to create and interpret dashboards, KPIs, and ROI metrics.
Excellent verbal and written communication skills with proven presentation abilities.
Thought leader capable of driving execution and fostering innovation.
Strong strategic thinking skills focused on process development and efficiencies.
Proven project management skills with ability to organize, prioritize, and delegate.
Responsibilities
Manage the marketing planning cycle, including calendar coordination and campaign intake.
Oversee marketing technology platforms and ensure integration with enterprise systems.
Develop dashboards and reports to track campaign performance and lead flow.
Drive process improvements to enhance marketing efficiency across teams.
Partner with departments for seamless execution of marketing initiatives and budget tracking.
Deliver positive results on high-impact projects.
Ensure compliance with regulatory, brand, and data privacy standards.
Benefits
Opportunities for professional development and growth.
Collaborative work environment with cross-functional teams.
Access to advanced marketing technology tools.
Flexible work arrangements to support work-life balance.
Full Job Description
Responsibilities include but are not limited to:
Manage the marketing planning cycle, including calendar coordination, campaign intake, and cross-functional workflows.
Oversee marketing technology platforms (e.g., CRM, email, automation tools) and ensure integration with broader enterprise systems.
Develop dashboards and reports to track campaign performance, ROI, and lead flow through the funnel.
Drive process improvements to increase marketing efficiency and alignment across Product, Digital, and Segment teams.
Partner with with various departments to ensure seamless execution of marketing initiatives including marketing budget tracking and reporting.
Demonstrated track record of delivering positive results on high-impact projects.
Ensure compliance with regulatory, brand, and data privacy standards in campaign execution.
Required Skills:
Strong understanding of marketing technology tools (e.g., Salesforce, HubSpot, Marketo).
Analytical mindset with ability to create and interpret dashboards, KPIs, and ROI metrics.
Excellent communication skills both verbal and written with proven ability to reach an audience through effective and clear presentations.
Thought leader with ability to drive execution, foster innovation, focus on the customer and collaborate with others to solve problems creatively.
Strong strategic thinking skills with a focus on developing processes and identifying best practices and efficiencies.
Strong project management skills with proven ability to organize, prioritize and delegate assignments.
Experience working with budgets, resource planning, or campaign tracking systems.
Required Experience:
Bachelor's degree in Marketing, Business Administration, or a related field and 7+ years of experience in marketing strategy and operations management.
Preferred Experience:
Master's degree in Marketing or Business Administration.
Certified Brand Manager or Certified Project Manager.
About USAmeriBancorp
Valley National Bancorp, doing business as Valley Bank, is a regional bank holding company headquartered in Wayne, New Jersey with approximately $42 billion in assets. Its principal subsidiary, Valley National Bank, currently operates over 230 branch locations in northern and central New Jersey, the New York City boroughs of Manhattan, Brooklyn, and Queens, as well as Long Island, Florida, and Alabama. Valley Bank holds approximately $29 billion in assets.
,Valley Bank is one of the largest commercial banks headquartered in New Jersey.
