Work Location:Toronto, Ontario, Canada
Hours:37.5
Line of Business:Marketing
Pay Details:$96,900 - $136,800 CAD
The Integrated Marketing Planning team partners with our business units, channels, and marketing specialists to design world-class marketing strategies and campaigns that drive shareholder value and client loyalty. Our team acts as leaders in all aspects of marketing, leading strategies while ensuring TD brand is protected and delivered in the client experience.
This position delivers marketing strategies that drive awareness, consideration, acquisition, and engagement for student borrowing amongst the student segments. The successful candidate will partner closely with Marketing 1:1, Marketing Delivery, CX Insights, Business Stakeholders, and other internal and external partners to develop, deliver, and measure integrated marketing strategies and programs.
With a strong strategic mindset, the successful candidate will balance innovative thinking with clear priorities, adapt to evolving business needs, and demonstrate the impact of marketing through measurable results. Reporting to the Senior Marketing Manager, Personal Lending, this role operates within an agile framework, partnering with cross-functional stakeholders to deliver complex marketing initiatives and translate business strategies into effective marketing plans.
Key Accountabilities:- Marketing Strategies and Plans: Understands market and growth drivers, contributes to a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
- Client Insights and Trends: Leverage market research and apply client insights to marketing campaigns and programs. Understand the industry, competition, and the factors that differentiate the organization.
- Influencing and relationship management: Build and manage strong relationships with agencies, business units, marketing partners, and other internal departments to deliver effective marketing programs.
- Deliver and Monitor Results: Ensure stated objectives are delivered on plan (monitor/ early indicators) and where required, take corrective actions where required to achieve targets. Analyze results and make recommendations to maximize ROI. Evaluate effectiveness of in-market activity and communicate results effectively.
- Build and Protect the Brand: Ensure integrated marketing campaigns are designed for a positive client experience and support the TD brand. Understand client journeys and support the business to deliver the brand through the client experience.
- Build Innovative Solutions: Actively contribute to driving a spirit of innovation among the team. Bring external thinking and ideas to solve business challenges.
- Budget and Project Management: Manage projects effectively from initiation to completion, ensuring delivery on time, on budget, and against objectives. Coordinate cross-functional teams and agency partners throughout the project lifecycle. Track and manage budgets while meeting all financial reporting requirements.
- Analysis and Problem Solving: Define business challenges, engage stakeholders to gather relevant data and insights, and leverage data, judgment, and intuition to develop recommendations and drive action.
Our Total Rewards PackageOur Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more
Additional Information:Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.
Colleague Development If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.
If you're passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.
We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.
Training & OnboardingWe will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.
Interview Process We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!
Language Requirement (Quebec only):Sans Objet
