OverviewThe Marketing Manager reports to the Marketing Director, Consulting and will be a key member of the global KPMG Marketing, Advisory team. The role will focus on the delivery and execution of our primary hero campaigns to market globally and through the Member Firms, as well as digitally (including web, SEO).
What you will do- Own the delivery of Global Advisory hero campaigns and related assets, including thought leadership reports, executive summaries, client talking points, promotional videos and digital content
- Manage the Advisory client stories program by identifying stories for global campaigns and coordinating production across web, video and client interview formats
- Coordinate digital content across campaigns, including website journeys, social media, search engine optimization and LinkedIn activity, to maintain consistent messaging and visual identity
- Maintain the Global Advisory content calendar and core marketing tools, including SharePoint and the Power BI measurement tool, to improve visibility, coordination and performance reporting
- Build productive relationships with member firm marketing and communications teams, Global Marketing and Communications colleagues and alliances to encourage campaign adoption and maximize market impact
- Use campaign and digital performance insights, current marketing trends and emerging practices to improve content journeys, channel effectiveness and audience experience
What you bring to the role- Minimum of five years of integrated marketing experience in professional services, an M&A boutique or a similar organization
- Bachelor's degree from an accredited college or university or equivalent relevant work experience
- Experience delivering complex global marketing programs across multiple geographies, functions and sectors in a matrix organization
- Demonstrated experience working with senior executives and gaining support from diverse, geographically dispersed colleagues
- Experience measuring and reporting marketing performance, with practical knowledge of digital channels, websites, social media and search optimization
- Proven project management skills, strong attention to detail and a collaborative, hands-on approach to delivery
- Flexibility to collaborate across different time zones to accommodate global colleagues
#LI-HybridKPMG Ontario Region Pay Range InformationThe expected base salary range for this position is $74,000 to $92,500 and may be eligible for bonus awards. The determination of an applicant's base salary within this range is based on the individual's location, skills & competencies, and unique qualifications. In addition, KPMG offers a comprehensive and competitive Total Rewards program.
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