Marketing Manager - Events & Communications

Job Description:

We are seeking an experienced, proactive Marketing Manager - Events & Communications to lead the execution of strategic marketing campaigns, event communications, and related initiatives within a professional law firm environment.

This is a highly collaborative, hands-on role for a marketing professional who thrives in a fast-paced environment, enjoys working with senior stakeholders, and knows how to turn marketing strategies into successful, well-executed campaigns.

You'll partner closely with attorneys, Business Development, Events, and marketing leadership to manage the full lifecycle of event marketing and communications-from initial planning and invitations through registration campaigns, digital promotion, onsite experiences, and post-event follow-up.

The ideal candidate brings prior law firm or professional services marketing experience, exceptional communication skills, strong project management capabilities, and the confidence to serve as a trusted partner to senior stakeholders.

Hybrid Schedule: Enjoy the flexibility of working remotely on Mondays and Fridays, with in-office collaboration Tuesdays through Thursdays.

Key Responsibilities:

Event Marketing & Communications

• Lead the planning, coordination, and execution of marketing communications for firm-sponsored events, programs, and initiatives.
• Develop compelling event invitations, registration campaigns, reminders, follow-up communications, and promotional materials.
• Create and execute communication plans that drive event awareness, audience engagement, and registration.
• Partner with attorneys, Business Development, and Events teams to ensure messaging aligns with firm objectives and target audiences.
• Coordinate digital and social media promotion to support events and marketing initiatives.
• Support onsite event communications and post-event engagement efforts.

Marketing Campaign & Project Management

• Manage the day-to-day execution of marketing campaigns in partnership with senior marketing leadership.
• Translate strategic marketing objectives into organized, actionable project plans with clear timelines and deliverables.
• Oversee multiple concurrent marketing initiatives while ensuring deadlines, quality standards, and stakeholder expectations are met.
• Coordinate with internal teams to ensure consistent branding, messaging, and execution across marketing channels.
• Proactively identify challenges, recommend solutions, and keep projects moving forward.

Stakeholder Collaboration & Relationship Management

• Build strong working relationships with attorneys, Business Development professionals, marketing leadership, and other key stakeholders.
• Serve as a trusted marketing partner, providing recommendations on messaging, communications strategy, and marketing best practices.
• Confidently communicate project updates, timelines, and recommendations to senior stakeholders.
• Ensure all marketing materials reflect the firm's brand, professional standards, and business priorities.

Marketing Technology & Process Improvement

• Utilize CRM platforms, email marketing tools, website content management systems, and project management software to support marketing initiatives.
• Maintain and update marketing content through platforms such as Drupal, WordPress, or similar systems.
• Track campaign performance, analyze engagement metrics, and prepare reports and presentations.
• Identify opportunities to improve marketing workflows, communication templates, and campaign processes.
• Establish best practices that enhance consistency, efficiency, and overall marketing effectiveness.

Qualifications:

Required

• Bachelor's degree in Marketing, Communications, Business, Project Management, or a related field.
• 5+ years of experience in marketing, marketing communications, or marketing project management.
• Demonstrated experience managing event marketing campaigns, communications, and promotional initiatives.
• Exceptional writing, editing, proofreading, and messaging skills, particularly for professional audiences.
• Strong project management skills with the ability to manage multiple campaigns, stakeholders, and competing deadlines.
• Experience working directly with senior leaders, executives, or other high-level stakeholders.
• Hands-on experience with CRM platforms, email marketing technology, and digital marketing reporting.
• Proficiency with project management tools such as Monday.com or similar platforms.
• Strong organizational skills, attention to detail, professional judgment, and ability to work independently.

Preferred

• Prior marketing experience within a law firm, legal services organization, or professional services environment.
• Experience partnering directly with attorneys and Business Development teams.
• Familiarity with Drupal, WordPress, or other website content management systems.
• Experience developing event registration campaigns and analyzing marketing engagement metrics.
• Experience improving marketing workflows, templates, and communication processes.

Compensation & Benefits

Salary Range: $100,000-$105,000 annually

Actual compensation will depend on the individual's location, skills, experience, and qualifications.

Eligible employees receive access to a comprehensive benefits package, including:

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) retirement plan
• Paid time off (PTO)

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