Full Job Description
Duke Health Lake Norman Hospital
Pursue your passion for caring with Duke Health Lake Norman Hospital in Mooresville, North Carolina. The smallest of the four Duke Health hospitals at 123-beds, it offers a comprehensive range of medical services, including 24-hour emergency care, cardiology, orthopedics, women's services, and surgical specialties.
Job Summary
The Marketing Manager serves as the lead marketing strategist and day-to-day marketing partner for Duke Health Lake Norman. This position develops and executes strategic marketing plans that support market growth, service line development, patient acquisition and brand awareness initiatives across the Lake Norman region.
Working closely with hospital leadership, operational leaders, physicians, and system-wide marketing teams, this role helps establish Duke Health's presence and reputation in the market while driving consumer awareness and utilization of services. The Marketing Manager translates organizational priorities into actionable marketing strategies, ensuring alignment with Duke Health brand standards and business objectives.
Work Performed
• Develop and execute integrated marketing plans that support Duke Health Lake Norman strategic priorities, including hospital growth and service line expansion.
• Serve as the primary marketing liaison for Duke Health Lake Norman leadership, providing strategic counsel, project management, and communications support.
• Collaborate with consumer marketing, digital marketing, public relations, social media and creative teams to deliver integrated campaigns across paid, earned, owned, and shared channels.
• Monitor market conditions, competitive activity and consumer trends to identify opportunities and recommend strategic actions.
• Develop key messaging, value propositions, campaign briefs, communication materials, presentations, and executive summaries that support organizational priorities.
• Manage marketing projects from concept through implementation, including timelines, budgets, stakeholder engagement, approvals, and performance measurement.
• Coordinate sponsorship activations and local market outreach efforts that strengthen Duke Health's presence and relationships in the region.
• Track and report campaign performance, market growth indicators, and marketing outcomes to support data-informed decision making.
• Ensure all marketing activities align with Duke Health brand standards, regulatory requirements, and organizational objectives.
• Foster strong relationships with physicians, hospital leaders, community organizations, and external partners to advance market development goals.
• Perform other duties incidental to the work described herein.
Knowledge, Skills and Abilities
N/A
Level Characteristics
N/A
Minimum Qualifications
Education
Bachelor's degree in business administration, healthcare administration, marketing, communications or a related field in required.
Experience
• Demonstrated ability to develop marketing strategies that drive business growth and patient acquisition.
• Excellent written, verbal, and presentation communication skills.
• Ability to influence and build partnerships across clinical, operational, and executive leadership teams.
• Strong project management, organizational, and prioritization skills.
• Experience interpreting market research, campaign analytics, and performance data.
• Collaborative mindset with the ability to work effectively in a highly matrixed environment.
• Knowledge of healthcare industry trends, physician referral dynamics, and competitive market analysis.
Degrees, Licensures, Certifications
N/A
