Marketing Manager

Marketing Manager

Summary Description:

Marketing Manager, you will manage and guide our marketing strategy from conception to completion. In addition, you'll be helping to lead digital marketing initiatives while supporting a nationwide sales team and channel partners for brands of products you likely use every day.

This great career opportunity offers experience and future growth possibilities with a well-established, global company and diverse marketing team. Eligible candidates can work a hybrid schedule, combing remote work with in-office collaboration. The ideal candidate is highly organized, thrives in busy environments, and loves to learn.

Duties and Responsibilities:

• • • • Manage new product launches, updates, and discontinuances, through the development/maintenance of communications and materials for sales team and customers, including announcements, catalogs, blogs, presentations, videos, etc.
• Manage variety of internal/outside resources to generate compelling content and tools, from blogs, case studies, and presentations, to ebooks, videos, and interactive product configuration/selection tools
• Work with digital marketing team to generate valuable sales leads through integrated digital campaigns (PPC, display, social, email) from journey mapping and content development to analysis and refinement
• Suggest and implement strategies and methods for ongoing marketing optimization and multi-channel improvement
• Support large, nationwide sales team with digital and physical selling tools, including virtual sales kits/playbooks, videos, presentations, brochures, product sample kits, and mounted product displays
• Collaborate across the organization to support our in-person experiential marketing events via PR, advertising, and product displays for our onsite and mobile Showrooms, large trade show booth properties, and smaller table-top events
• Contribute to PR and social media through ideation, planning, content, and performance reviews
• Manage invoices and budget tracking for all marketing activities
• Track and analyze metrics related to content performance and engagement to guide effective sharing and define future marketing strategies and development efforts
• Expected to develop a thorough understanding of product features and benefits, positioning, and go-to-market strategy through close collaboration with product management, business development, and brand management teams
• Stay up to date with the latest marketing technologies and trends
• Perform other duties as assigned

Educational Requirements, Skills and Abilities:

1. BS degree in Communications, Marketing or related discipline preferred
2. Minimum 4 years marketing and communications experience
3. Proven success in strategy development, content marketing, public relations, and demand generation campaigns
4. Experience in B2B marketing commercial products is a strong plus
5. A critical thinker with the ability to solve problems and present ideas
6. Strong communication skills (verbal and written)
7. Strong interpersonal skills, including the ability to interact effectively and influence at all levels of an organization
8. Proficiency in Microsoft Office (Word, Excel, PowerPoint, and Outlook)
9. Familiarity with Google Analytics, SEO/SEM a plus
10. Proficiency in Adobe InDesign and Photoshop and similar software packages is a plus
11. Familiarity with CRM and marketing automation platforms is a plus
12. Travel possible up to 10%

This position will be performed onsite Monday through Friday at our New Haven or Berlin, CT office.

The annual salary for this role is $95,000 to $115,000.

The final pay rate offered to the successful candidate will depend on experience, skill level, and other qualifications for the role. Benefits and additional compensation offered for this position are:

• Paid time off, including sick and vacation days
• 13 paid holidays
• Job-protected leave benefits in accordance with applicable law
• Medical, dental, vision, and life insurance
• Health and flexible savings accounts subject to eligibility requirements
• 401(k) plan with employer contributions and matching subject to plan eligibility
• Eligibility for a discretionary bonus
• Supplemental life insurance
• Short-term and long-term disability benefits
• Employee discounts

All benefits and additional compensation are governed by applicable Company policies and plans as they currently exist and may be amended in the future.