Your OpportunityWe are looking for an Alliance Marketing Manager to shape and lead our alliance marketing strategy across Canada. In this hands-on role, you will work closely with the National Lead of Strategic Alliances to deliver standout events, campaigns, and programs to elevate BDO's brand, deepen partner engagement, and accelerate demand. This is a new role.
We are looking for a high-energy, resourceful marketing professional who thrives in a collaborative environment and enjoys turning ideas into impactful marketing initiatives.
- Lead and optimize integrated marketing programs that expand reach, strengthen partner engagement, and grow pipeline.
- Partner with Alliances leadership on joint marketing initiatives that generate demand and revenue.
- Create partner-facing enablement materials, co-branded assets, and campaign content for joint go-to-market activities.
- Measure and report on program performance, translating results into actionable insights and ROI recommendations.
- Build trusted advisor relationships with Advisory leaders and key stakeholders, influencing marketing strategy and plans.
- Apply market, client, and best-practice insights to keep initiatives cohesive, relevant, and impactful.
- Align initiatives with brand strategy to strengthen and protect the firm's reputation and market position.
- Collaborate with Marketing Centres of Excellence throughout planning, execution, and reporting.
- Drive operational excellence through budget management, best practices, and effective technology-enabled processes.
- Foster a collaborative, inclusive work environment.
How do we define success for your role?
- You demonstrate BDO's core values through all aspects of your work: Integrity, Respect and Collaboration
- You understand our client's industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
- You identify, recommend, and are focused on effective service delivery to our clients
- You share in an inclusive and engaging work environment that develops, retains and attracts talent
- You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
- You grow your expertise through learning and professional development
Your Experience and Education- University Degree in related subject
- 3-5 years of marketing experience at the manager (or equivalent) level
- B2B/professional services knowledge and/or experience is an asset
- Proven track record of building and executing successful marketing plans and campaigns
- Experience with project managing events and event execution is an asset
- Proven track record of delivering on marketing KPIs and achieving full funnel results
- Strong business acumen, curiosity and the ability to turn data into insights that drive strategy
- Excellent communication, stakeholder management, and interpersonal skills
- Strong project management and digital skills
- Ability to prioritize workloads and the flexibility to manage multiple tasks and deadlines
The compensation range for this position is $96,000 to $144,000 annually.
Ready to make your mark at BDO? Click "Apply now" to send your up-to-date resume to one of our Talent Acquisition Specialists.
To explore other opportunities at BDO, check out our careers page 
