About Alia by Dotdigital: Alia is a popup and engagement platform built for Shopify and e-commerce brands helping, merchants grow their email and SMS lists and drive more revenue from their existing traffic. We were bootstrapped to $10M+ ARR and 4,000+ merchant customers before being acquired by Dotdigital, a global marketing automation leader. We're now scaling as part of a bigger platform, with the speed and hustle of a startup team.
About the RoleWe're hiring a Marketing Manager to help scale Alia's visibility and growth. You'll play a hands-on role in bringing campaigns to life across content, social media, lifecycle marketing, partner marketing, product launches, and more. This is a great opportunity for someone who wants broad exposure to B2B SaaS marketing while making a meaningful impact at a fast-growing company. We're looking for someone who is proactive, curious, and detail-oriented. If you thrive in a fast-paced environment and want to grow alongside a hardworking, ambitious team, we'd love to meet you.
What You'll Do - Manage Alia's social media presence, including content planning, copywriting, publishing, community engagement, and performance reporting
- Create content across blogs, social media, sales enablement materials, and other marketing channels
- Support product launches by coordinating messaging, campaign assets, website updates, and cross-functional execution
- Execute integrated marketing campaigns across content, partner, lifecycle, and product marketing initiatives
- Plan and execute partner marketing initiatives, including webinars, co-marketing campaigns, and strategic partnerships
- Build and optimise lifecycle marketing campaigns that improve customer engagement and product adoption
- Track campaign performance, analyse results, and identify opportunities for optimisation and growth
About You- 2-3 years of experience in B2B SaaS, ecommerce, or digital marketing
- Strong writing and communication skills, with experience creating content across multiple channels
- Experience managing social media for a brand, including content planning, copywriting, publishing, and reporting
- Excellent organisational skills, with the ability to manage multiple priorities and deadlines
- A creative eye for design and a strong understanding of brand consistency
- Experience using marketing tools such as HubSpot, Webflow, Canva, Figma, or similar platforms
- An analytical mindset, with the ability to interpret campaign performance data and identify opportunities for improvement
- A self-starter who takes ownership, pays attention to detail, and thrives in a fast-paced, collaborative environment
- An interest in ecommerce, Shopify, AI, or marketing technology is a plus
What We Offer- $100,000 annual salary
- Medical, dental, and vision coverage
- The opportunity to grow your career as part of a high-performing team that has recently undergone a successful acquisition and is scaling rapidly
Department Alia Locations New York
