Full Job Description
Responsibilitie
Responsibilities: - Develop and implement the overall marketing strategy for the U.S. market, including brand building, market positioning, and growth strategies. - Lead and coordinate the entire marketing team to ensure the efficient implementation of all marketing activities. - Deeply understand the target customer base, conduct regular market analysis and competitor research. - Closely collaborate with the sales team to drive the achievement of sales targets. - Collaborate with the headquarters marketing team to ensure that product features and selling points are accurately communicated in marketing activities. - Manage budgets to ensure that marketing activities are efficiently executed within the budget.
Qualification
Minimum Qualifications: - 5 years of marketing experience in the consumer electronics or technology industry, with at least 2 years of experience in a CMO role. - Strong strategic thinking and execution capabilities, with the ability to quickly adjust in a dynamic market. - Extensive experience in brand building and integrated marketing promotion. - Familiarity with the U.S market and consumer habits, with cross-cultural communication skills. - Excellent leadership and team management experience, with the ability to motivate teams and drive cross-functional collaboration. Preferred Qualifications - Experience managing large marketing budgets and optimizing spend across channels. - Strong stakeholder management skills, with experience working closely with product, sales, and executive leadership teams. - Background in consumer insights, market research, and customer segmentation strategies.
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $189800 - $487200 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
About Pico
Founded in April 2015, Pico is a VR company committed to developing immersive and interactive VR experiences for people around the world. Pico also provides tailor-made solutions for our enterprise clients in the fields of education and healthcare.
