Job DescriptionWhat You'll DoYou'll own a part of Monaire's funnel end-to-end - strategy, execution, and optimization. This is not a "manage the agency" role. You'll architect the systems, test relentlessly, and double down on what works.
Your core responsibilities:- Own the strategy - build and continuously optimize a high-ROI funnel that converts awareness into qualified pipeline across commercial building owners, operators, and C-suite facilities teams.
- Design and test campaigns across channels - email, cold outreach, physical mailers, events, digital ads, and content. Find creative angles that cut through.
- Develop the ICP and messaging framework - distill Monaire's value into simple, sharp narratives that speak to cost savings, operational reliability, and sustainability.
- Run experiments like a scientist - track metrics, analyze conversion paths, and use data to iterate weekly.
- Collaborate cross-functionally with product, sales, and customer success to align messaging and qualify inbound leads.
- Own marketing analytics - instrument the CRM, funnel tracking, and reporting dashboards to identify bottlenecks and double down on what moves the needle.
- Build the foundation - establish our playbook, nurture sequences, and partner ecosystems so we can scale with minimal friction.
RequirementsWho You AreYou're a hybrid: analytical and creative, scrappy and strategic. You've built marketing funnels before, preferably for a B2B SaaS or climate/IoT company, and you thrive in zero-to-one environments.
Minimum qualifications:- 5+ years in marketing, growth, or demand gen - ideally in B2B SaaS, cleantech, or IoT
- Demonstrated success designing and optimizing multi-channel campaigns
- Proficient in CRM analytics, and A/B testing tools
- Strong copywriting instincts and an ability to translate technical value into business ROI
- Deep understanding of data-driven decision-making - you live in dashboards
- Bias toward execution: you test, learn, and iterate faster than others can plan
Bonus points if you:- Have experience selling to facilities, operations, or energy management professionals
- Have built inbound systems from scratch (tools, workflows, automation)
- Can code in SQL or build dashboards to self-serve your insights
- Have worked in an early-stage startup or energy/proptech environment
Benefits- Mission-driven: Reduce carbon emissions and operational costs for the built environment
- Early ownership: You'll define how Monaire grows
- Fast feedback loop: Your campaigns will have visible, immediate impact on revenue
- Work with a sharp, motivated team of engineers, designers, and operators building category-defining tech
- Competitive base salary and meaningful equity
- Unlimited PTO
