5+ years in marketing, growth, or demand gen, ideally in B2B SaaS, cleantech, or IoT
Success in designing and optimizing multi-channel campaigns
Proficient in CRM analytics and A/B testing tools
Strong copywriting skills to convey technical value as ROI
Deep understanding of data-driven decision-making
Ability to test, learn, and iterate quickly
Responsibilities
Own the strategy to convert awareness into qualified pipeline
Design and test multi-channel campaigns including email, outreach, and digital ads
Develop the ICP and messaging framework focusing on cost savings and sustainability
Run experiments to analyze metrics and conversion paths
Collaborate with product, sales, and customer success for aligned messaging
Own marketing analytics and identify bottlenecks through data
Build playbooks and nurture sequences for scalable growth
Benefits
Mission-driven role focused on reducing carbon emissions and costs
Opportunity for early ownership in defining company growth
Fast feedback loop with immediate revenue impacts from campaigns
Collaborate with a motivated team on innovative technology
Unlimited PTO policy supporting work-life balance
Full Job Description
Job Description What You'll Do
You'll own a part of Monaire's funnel end-to-end - strategy, execution, and optimization. This is not a "manage the agency" role. You'll architect the systems, test relentlessly, and double down on what works.
Your core responsibilities:
Own the strategy - build and continuously optimize a high-ROI funnel that converts awareness into qualified pipeline across commercial building owners, operators, and C-suite facilities teams.
Design and test campaigns across channels - email, cold outreach, physical mailers, events, digital ads, and content. Find creative angles that cut through.
Develop the ICP and messaging framework - distill Monaire's value into simple, sharp narratives that speak to cost savings, operational reliability, and sustainability.
Run experiments like a scientist - track metrics, analyze conversion paths, and use data to iterate weekly.
Collaborate cross-functionally with product, sales, and customer success to align messaging and qualify inbound leads.
Own marketing analytics - instrument the CRM, funnel tracking, and reporting dashboards to identify bottlenecks and double down on what moves the needle.
Build the foundation - establish our playbook, nurture sequences, and partner ecosystems so we can scale with minimal friction.
Requirements
Who You Are
You're a hybrid: analytical and creative, scrappy and strategic. You've built marketing funnels before, preferably for a B2B SaaS or climate/IoT company, and you thrive in zero-to-one environments.
Minimum qualifications:
5+ years in marketing, growth, or demand gen - ideally in B2B SaaS, cleantech, or IoT
Demonstrated success designing and optimizing multi-channel campaigns
Proficient in CRM analytics, and A/B testing tools
Strong copywriting instincts and an ability to translate technical value into business ROI
Deep understanding of data-driven decision-making - you live in dashboards
Bias toward execution: you test, learn, and iterate faster than others can plan
Bonus points if you:
Have experience selling to facilities, operations, or energy management professionals
Have built inbound systems from scratch (tools, workflows, automation)
Can code in SQL or build dashboards to self-serve your insights
Have worked in an early-stage startup or energy/proptech environment
Benefits
Mission-driven: Reduce carbon emissions and operational costs for the built environment
Early ownership: You'll define how Monaire grows
Fast feedback loop: Your campaigns will have visible, immediate impact on revenue
Work with a sharp, motivated team of engineers, designers, and operators building category-defining tech
