Marketing Generalist / Marketing Manager

Description

Marketing Generalist / Marketing Manager

Location: Remote U.S. | Full-Time | Salary Range: $75,000-$110,000 per year | Apply at b2gnow.com/careers

About the Role

We are seeking a creative, detail-oriented Marketing Generalist / Marketing Manager to support brand awareness, lead generation, and event execution. This is a hands-on role where you'll directly contribute to visual content, digital engagement, and campaign execution across multiple channels.

You'll manage social media, design compelling creative using Canva and Adobe Creative Cloud, support light video editing and production, support both virtual and in-person events, and collaborate closely with cross-functional teams to execute integrated marketing initiatives. This is an ideal role for someone who thrives in a fast-paced, scaling SaaS environment and enjoys juggling multiple projects that contribute to pipeline growth and brand visibility.

If you love variety, creativity, and having a real impact on a growing marketing engine, you'll thrive here.

What You'll Do

Social Media Management

• Own day-to-day execution of company social channels, including content scheduling, creative development, publishing, engagement and measurement.
• Publish content promoting events, product launches, campaigns, and thought leadership.
• Track performance metrics and iterate content strategy to drive follower and engagement growth.

Creative Production & Design

• Design polished, on-brand graphics, collateral, presentations, and campaign assets using Canva and Adobe Creative Cloud, including social posts, ads, event signage, email banners, sizzler videos, and one-pagers.
• Support light video editing and production, including social content, promotional videos, webinar clips, and other short form assets.
• Maintain visual consistency across digital and physical marketing assets.

Event Marketing Support

• Assist with logistics, promotion, and execution for webinars, trade shows, conferences, and virtual events.

Campaign Execution & Support

• Support multi-channel marketing campaigns (email, digital ads, paid social, website updates).
• Assist with creating landing pages, email templates, and campaign assets in marketing automation tools (e.g., Pardot).
• Own design, compilation, and ongoing management of quarterly internal marketing newsletter, coordinating content across departments and ensuring a polished, on-brand final product
• Maintain campaign calendars, track deliverables, and ensure on-time launches.

Analytics & Reporting

• Track and report campaign and social media metrics.
• Support data entry, list management, and segmentation in CRM/automation systems.
• Identify opportunities for optimization and recommend new tactics.

Collaboration

• Work closely with Demand Gen, Content, Events, Product Marketing, and Sales to ensure alignment on campaign priorities.
• Provide support on urgent or last-minute tasks, including campaign adjustments and event needs.

What You Bring

• Bachelor's degree in marketing, advertising, business, or a related field.
• 5+ years of marketing experience, ideally in B2G/B2B SaaS.
• Strong understanding of social media management for professional audiences.
• Proficiency in Canva and Adobe Creative Cloud, with the ability to independently create polished, on-brand marketing assets.
• Experience with light video editing; experience with Adobe Premiere Pro or similar video editing tools preferred
• Experience supporting events such as webinars, trade shows, and virtual conferences.
• Familiarity with CRM and marketing automation tools (HubSpot, Marketo, Pardot, Salesforce).
• Exceptional organizational and project management skills. (Experience with Asana a plus)
• Detail-oriented with strong written and verbal communication.
• Ability to independently manage multiple projects in a fast-paced environment.

What We Offer

B2Gnow provides a competitive benefits package designed to support your health, financial security, and work-life balance as a full-time employee:
• We offer a competitive salary designed to reward performance.
• Choice and Flexibility: Choose from nationwide medical coverage plans, including one plan with 100% employer-paid employee-only coverage.
• Employer HAS Contributions: Receive employer contributions to your Health Savings Account (HSA) to help offset eligible healthcare expenses.
• Affordable Dental & Vision: Access low-cost coverage options for employees.
• 401(k) Retirement Savings: 100% employer match up to 4% of your pre-tax salary contributions, with immediate vesting after three months.
• Income Protection: Employer-paid short- and long-term disability coverage.
• Generous Time Off: 20 days of PTO, 14 paid holidays, and Summer Fridays to support work-life balance and time to recharge.

If you're a creative, detail-driven marketing professional who loves making a measurable impact, we'd love to meet you.