Summary:
We are seeking a highly organized and detail-oriented Marketing Events Manager to plan and execute our event marketing program across trade shows, regional events, conferences, and partner activations. This role is responsible for delivering high-quality, on-brand experiences that drive partner engagement, support sales efforts, and contribute to pipeline growth. The ideal candidate is a strong project manager who thrives in fast-paced environments and can manage multiple events simultaneously.
Location: Carlsbad, CA
Salary Range: $100,000 to $115,000 annually, depending on experience.
Primary Responsibilities:
• Lead the planning and execution of trade shows, industry conferences, regional customer events, dealer events, distributor events, and partner activities.
• Develop and manage event plans, schedules, budgets, project timelines, and deliverables from initial concept through post-event follow-up.
• Manage event logistics end-to-end, including booth space, exhibit design, registration, hotels, catering, A/V, shipping, staffing, product demonstrations, and onsite coordination.
• Coordinate with Product Management, Sales, and other internal teams to establish event objectives, product priorities, messaging, demonstrations, and staffing.
• Work with distribution partners and regional sales teams to plan and execute local and regional customer-facing events and ensure a strong partner and customer experience.
• Manage relationships with event organizers, exhibit companies, venues, agencies, and other outside vendors, including vendor negotiations and cost management.
• Coordinate the development and delivery of booth assets, signage, product displays, collateral, branded materials, and event swag, ensuring all materials are on-brand and delivered on time.
• Develop and execute event communications and promotional plans to drive customer attendance and engagement.
• Manage event budgets and expenses to ensure activities are delivered within approved spending.
• Establish success metrics and conduct post-event reviews, including attendance, engagement, lead tracking, ROI, and opportunities for improvement.
• Maintain the annual event calendar and help prioritize event investments based on business objectives and expected impact.
• Implement and maintain department policies, standards, and established organizational procedures.
• Communicate effectively and work collaboratively across all levels of the organization.
• Support additional marketing initiatives and project-based assignments as requested.
Qualifications:
• 3-6+ years of experience in event marketing, trade shows, or event coordination (B2B preferred)
• Bachelor's degree in Marketing, Communications, or a related field
• Strong organizational and project management skills
• Ability to manage multiple projects and deadlines simultaneously
• Experience coordinating logistics for events or trade shows
• Willingness to travel (up to 35%)
Knowledge Skills and Abilities:
• Strong written communication and verbal skills
• Proven ability to multi-task, set project priorities, establish department/discipline goals and objectives for self and staff
• Computer literacy required; including immediate skills in Microsoft applications (i.e. Excel, Word, PPT, etc.)
• Strong attention to detail
• Positive attitude, self-motivated and eager to succeed
Budgetary Responsibilities:
• Track event budgets and expenses to ensure alignment with approved spending
• Assist in vendor negotiations and cost management
• Support post-event reporting, including attendance, engagement, and lead tracking
• Analyzing financial information to ensure all operations are within budget
• Presenting annual budgets to leadership team
• Make budgetary suggestions and execute cost-saving initiatives
• Meet budget submission deadlines
Physical Requirements:
Essential functions of this job require the following minimal physical demands. Reasonable accommodations may be made to enable the individuals with disabilities to perform the essential functions.
• Required to sit, talk or hear; frequently required to use hands to grip or feel; and occasionally required to stand, walk, reach with hands and arms, stoop, kneel, crouch, or crawl
• Vision and depth perception suitable for use of utilizing a computer, printer, phone, and keyboard
• Manual dexterity suitable for use of utilizing a computer
• Sufficient personal mobility and physical reflexes which permits the employee to work in an office setting
• Ability to walk and/or climb 5% of the time comfortably, with or without reasonable accommodation
• Ability to sit at a computer for 90% of the time comfortably, with or without reasonable accommodation
• Travel up to 35% of the time
• Light to moderate lifting
Working Conditions: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Must be comfortable working in an office environment to include moderate noise levels
• The working area is primarily in an open office setting with reasonable lighting and controlled temperatures
Disclaimer:
The above statements reflect the general details considered necessary to decide the principal functions of the job identified and shall not be construed as a detailed description of all work requirements that may be inherent in the job. Job incumbents are expected to perform other duties necessary for the effective operation of the position, department, or the business.
