Marketing Director

Job Description

The OPC (Off Premises Contact) Marketing Director is responsible for overseeing the strategy and
execution of lead generation efforts outside of the resort's immediate property. This senior leadership role
bridges the gap between field marketing and sales, ensuring a steady stream of qualified prospects for
timeshare presentations.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Recruit, train and mentor a high-energy team of OPC representatives and managers
• Oversee the procurement of bookings for timeshare sales presentations through face-to face
marketing and pre-arrival lead calls
• Develop and implement cost effective marketing strategies to engage potential owners at off-site
locations
• Directs OPC Marketing functions to support sales productivity.
• Achieve budgeted tour flow for all hospitality sourced tours
• Responsible for all training, hiring, coaching and counseling for OPC team members
• Work closely with sales leaders on all tour flow and progress

SUPERVISORY RESPONSIBILITIES
Directly supervises Team Members and is responsible for training, scheduling, assigning and directing
work, appraising performance, supporting Team Member development, addressing complaints and
resolving problems.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skills, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential
functions.

Extensive experience in timeshare marketing
Strong ability to drive results in a high-pressure, commission-driven environment
Proficiency in analyzing marketing data to refine strategies and improve lead-to-tour conversion rates

Bachelor's degree in marketing or 5+ years of experience in timeshare/vacation ownership
marketing, specifically within OPC locations is required
• 5 years in a senior leadership role.
• Demonstrated success in strategic planning and achieving measurable business outcomes.

Education & Certifications
• Real Estate/Timeshare Licensing may be required in some states

Skills/Knowledge
• Self starter and ability to manage the bottom line
• proven marketing experience not exclusive to timeshare
• Detail oriented
• Strong negotiation skills
• Ability to exercise good judgement in recognizing scope of authority and protecting confidential
information

Travel Requirements
• Travel between OPC locations may be necessary

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the Team Member must occasionally lift and/or move up to (10)
pounds and be able to regularly lift, pull, push and or/move up to (10) pounds.
The Team Member is regularly required to stand, talk, and hear.
Must be capable of hearing within what is considered to be a normal range.

Additional Information

LANGUAGE SKILLS
Ability to read and comprehend simple instructions, short correspondence, and memos.

MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common
fractions, and decimals.
Ability to read and understand job-related materials (e.g. instructions, signs, forms). Ability to complete
basic written communication such as forms, emails, or reports
Ability to read, write, and speak clearly in English in a business or customer-facing environment

REASONING ABILITIES
Ability to apply common sense understanding to carry out written or oral instructions. Ability to define
problems, collect data, establish facts, and draw valid conclusions.
Ability to gather relevant information to identify, propose solutions, and resolve moderately complex
problems. Ability to learn and adapt to new approaches and information.
Ability to independently analyze complex situations, identify patterns and trends, and evaluate multiple
options for solving complex or ambiguous problems.
Ability to adapt to changing circumstances.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those a team member
encounters while performing the essential functions of this job.
The majority of the work involved in this position will be conducted from an office or other field office. The
noise level is Moderate and the work schedule is usually standard business hours. Must be able to work
nights/weekends and holidays. The work schedule may be modified at any time, with or without notice.

ACKNOWLEDGEMENT
Team members should understand all essential job functions prior to accepting an offer of employment
and should not accept the position unless he/she can perform the essential job functions.

Why Westgate?

• Highly Discounted Epic Locals Ski Pass, While Supplies Last
• FREE Ski, Snowboard and Mountain Bike Equipment Rentals
• FREE Garage Parking
• $2.00 in Meals in Team Member Breakroom
• Comprehensive Health Benefits - Medical, Dental, and Vision Coverage
• Paid Time Off - Vacation, Sick, and Personal Time to Recharge
• Paid Holidays
• 401(k) with Generous Company Match to Support Your Future
• Daily Pay - Access Your Earnings When You Need Them
• Family-Focused Benefits - Pregnancy, Parental Leave, and Adoption Assistance
• Wellness Programs to Support Your Well-Being
• Flexible Spending Accounts (FSA)
• Tuition Assistance to Help You Grow Your Career
• Military Leave
• Employee Assistance Program (EAP) - Support When You Need It Most
• Life, Disability, Accident, Critical Illness, and Hospital Insurance
• Pet Insurance for Your Furry Family Members
• Loyalty Program - Exclusive Discounts on Hotels, Cruises, Resorts, Restaurants, Entertainment, and More
• Low-Cost Gym Membership
• David A. Siegel Legacy Scholarship - One scholarship of up to $40,000 is awarded each year to one eligible dependent of a current Team Member.
• Career Growth and Advancement Opportunities
• Community Involvement - Give Back and Make an Impact