Marketing Communications Specialist III

Location: Stone Mountain, GA-100% Onsite

As a Content Marketing Specialist III, you will develop content that informs and engages Heatcraft Refrigeration Products customers throughout the buying journey. Working closely with Product Management, Sales, Engineering, Training and Marketing, you will uncover compelling stories, translate technical expertise into clear, customer-focused content and advance the company's marketing objectives.

You will create and manage content across websites, blogs, customer case studies, email campaigns, newsletters, social media, sales materials, presentations, white papers and industry publications. You will also develop thought leadership and lead public relations content that strengthens Heatcraft's position in the industry.

Using strong writing, editing and project management skills, you will manage content from concept through publication. You will apply audience insights and performance data to refine content and improve its effectiveness across marketing channels.

Key responsibilities

• Develop, write and edit content for websites, blogs, email campaigns, newsletters, social media, customer case studies, sales tools, presentations, articles, white papers and promotional materials.

• Interview subject matter experts across Product Management, Engineering, Sales, Operations and Training to develop technically accurate, customer-focused content.

• Create customer success stories and case studies that demonstrate the value of Heatcraft solutions.

• Develop thought leadership and public relations content, including articles, executive bylines, white papers, news releases, media pitches, award submissions and contributed articles.

• Partner with external PR agencies and internal stakeholders to identify media, industry publication and speaking opportunities.

• Identify content opportunities aligned with business goals, product priorities, customer needs and industry trends.

• Maintain editorial calendars and manage content through planning, development, review, approval, publication and ongoing maintenance.

• Collaborate with graphic designers, agencies and other marketing resources to produce engaging content that reflects Heatcraft's brand standards.

• Use audience insights and performance data to evaluate content and recommend improvements.

• Partner with Digital Marketing and Marketing Communications team members to distribute content through web, email, social media and other channels.

• Ensure all content reflects Heatcraft's brand voice, value proposition and strategic messaging priorities.

What We Are Looking For

To be successful in this role, you will need the following:

• Bachelor's degree in marketing, communications, journalism, public relations or a related field preferred, or an equivalent combination of education and experience.

• At least five years of experience in content marketing, marketing communications, journalism, public relations or a related field.

• Exceptional writing, editing and proofreading skills, with the ability to communicate effectively with technical and nontechnical audiences.

• Proven ability to translate complex technical or business information into clear, compelling, customer-focused content.

• Experience developing content across multiple formats and channels, including articles, case studies, newsletters, sales tools and digital content.

• Experience developing thought leadership, news releases, executive bylines or industry-focused communications.

• Strong interviewing and research skills, with the ability to uncover and develop compelling stories.

• Experience supporting public relations programs, media outreach, trade publications or agency relationships.

• Strong project management skills, with the ability to coordinate multiple stakeholders, deadlines and review cycles.

• Sound editorial judgment and exceptional attention to detail.

• Experience with content management systems and digital publishing platforms preferred.

• Ability to interpret content performance data and apply insights to future content.

• Industrial B2B experience preferred; HVACR industry experience is a plus.

• Portfolio of relevant writing samples required.

What We Offer

Compensation: This is a salaried exempt role. The starting salary range for this role and market is between $81,000 - $106,000 annually. Factors that may affect starting salary include geography/market and the skills, education, experience, and other qualifications of the successful candidate. Employees in this role are also eligible for an annual bonus in accordance with the terms of the Company's applicable plan. Employees in this role are not eligible for overtime.

Benefits: Subject to applicable eligibility requirements, the following benefits are offered for this role: tuition reimbursement; medical, dental, and vision insurance; prescription drug coverage; 401(k) retirement plan; short-term disability insurance; 8 weeks paid birthing leave; 2 weeks paid bonding leave; life and long-term disability insurance.

Depending on date of hire, and subject to applicable eligibility requirements, new employees in this role also receive up to: 12 days paid time off, 2 paid well-being days, 1 paid volunteer day, 10-11 paid holidays, and 3 floating holidays per year.

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