Geico

Marketing - Attorney

Geico$135K — $235K *
Legal & Accounting
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • J.D. from an accredited law school and active bar membership in good standing.
  • 4-8 years of legal experience, preferably in-house or at a law firm supporting advertising and marketing compliance matters.
  • Strong knowledge of advertising law, TCPA, CTIA carrier rules, and CAN-SPAM.
  • Ability to provide practical, business-focused legal guidance in a fast-paced environment.
  • Excellent judgment and communication skills for stakeholder management.

Responsibilities

  • Review and advise on consumer-facing marketing and advertising content.
  • Guide SMS and email marketing strategies, including consent and opt-out management.
  • Evaluate advertising claims, disclosures, and testimonials for compliance.
  • Assess influencer content and promotional materials for legality.
  • Collaborate with marketing teams to ensure compliance across multiple channels.

Benefits

  • Hybrid work model with three days in the office each week.
  • Opportunity to work in a fast-paced marketing environment.
  • Engagement with various channels including social media and direct mail.
  • Potential for professional development in a well-regulated industry.
Full Job Description
GEICO is seeking a business-oriented attorney to support its marketing team. This role will provide legal guidance on consumer-facing advertising and marketing initiatives across social media, SMS, email, web, direct mail, and other channels. Key Responsibilities - Review and advise on consumer-facing marketing and advertising content. - Advise on SMS marketing, email marketing, outbound calling, consent collection, opt-out requirements, and preference management. - Review advertising claims, disclosures, testimonials, endorsements, influencer content, promotions, and sweepstakes. Qualifications - J.D. from an accredited law school and active bar membership in good standing. - 4-8 years of legal experience, preferably in-house or at a law firm supporting advertising, marketing, consumer protection, or communications compliance matters. - Strong working knowledge of advertising law and TCPA, CTIA carrier rules, and CAN-SPAM. - Ability to provide clear, practical, business-focused legal advice in a fast-paced environment. - Excellent judgment, communication, and stakeholder management skills. Preferred - Experience in insurance, financial services, telecommunications, or another highly regulated industry. Location - Bethesda, MD; Cleveland, OH, New York, NY. (Hybrid three days a week) Annual Salary $135,300.00 - $235,750.00 The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations. At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

About Geico

GEICO (Government Employees Insurance Company) is an American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm. GEICO is a wholly owned subsidiary of Berkshire Hathaway that provides coverage for more than 24 million motor vehicles owned by more than 15 million policy holders as of 2017. GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia. The insurance agency sells policies through local agents, called GEICO Field Representatives, and over the phone directly to the consumer, and through their website.
Learn more about Geico
Size
40,000 employees
Industry
Founded
1936

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