Marketing and Social Media Analyst I

Salary : $83,188.23 - $115,001.23 Annually
Location : City of Stockton, CA
Job Type: Full-Time (Regular)
Job Number:
Department: Municipal Utilities
Opening Date: 11/08/2026
Closing Date: 11/20/2026 5:30 PM Pacific

DEFINITION
OPEN/PROMOTIONAL OPPORTUNITY

FLSA STATUS: Non-exempt

TENTATIVE INTERVIEW DATE: TBA

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Under direct supervision, this position is responsible for assisting the Social Media Manager and/or assigned department head in promoting the City's strategic communications and marketing plan; implementing marketing and social media strategies to enhance the assigned department's presence in and engagement with the community; and performs related work as assigned

CLASS CHARACTERISTICS

Social Media Analyst I is the entry level class in the Marketing and Social Media professional series. Incumbents work closely with the Marketing and Social Media Manager and the assigned department's subject matter experts to effectively communicate the City's brand and image to various internal and external audiences, and to share information with residents and other local constituents across a variety of print and digital media platforms.
QUALIFICATIONS

Education:
Possession of a Bachelor's degree from an accredited college or university with major course work in marketing, communications, graphic design, journalism, or a closely related field.

Experience:

Social Media Analyst I: Two years of progressively responsible experience in graphic design, marketing, communications, or a related field in local government or a corporate communication environment, creating social media and other multimedia content for digital and non-digital platforms.

Social Media Analyst II: Three years of progressively responsible full-time, professional experience in graphic design, marketing, communications, or a related field in local government or a corporate communication environment that includes public relations, communications, journalism, writing, and/or marketing.

Qualifying Substitution Patterns:
Additional years of experience in a position comparable to the Marketing and Social Media Analyst I/II with the City of Stockton in areas such as marketing, public relations, communications, journalism, graphic design may be substituted for the education requirement on a year for year basis.

EDUCATIONEXPERIENCE
Marketing and Social Media Analyst I
Marketing and Social Media Analyst II
Bachelor's degree (4 years)
2 years3 years90 semester units (3 years)
3 years4 yearsAssociate degree/60 units (2 years)
4 years5 years30 semester units (1 year)
5 years6 yearsHigh School Diploma/GED
6 years7 years
Additional Notes:

• Experience MUST be directly related to the role's responsibilities.
• Relevant education and professional experience will be evaluated on a case-by-case basis.
• Candidates must demonstrate equivalent competencies and skills through a combination of their documented education and/or work history.

Physical/Mental Abilities:

• Mobility - Frequent sitting for long periods of time while operating a keyboard; occasional bending, stooping, kneeling, reaching, pushing, pulling, standing, and walking for long periods of time;
• Lifting - Occasional lifting and carrying of up to 25 pounds or less;
• Vision - Constant use of overall visual capabilities; ability to read and produce printed material and information displayed on a visual display terminal;
• Dexterity - Frequent repetitive motion, typing, and writing;
• Hearing/Talking - Ability to detect specific noises, proper equipment operation; ability to understand what people are saying in general conversation in person, over the telephone, and in group settings;
• Special Requirements - May require weekend and/or evening work;
• Emotional/Psychological - Varies based on position assignment. Constant concentration and decision making; frequent public contact; occasional to moderate requirement to travel, and perform work independently or participate in difficult interpersonal interactions, groups settings, crime scenes, or other collaboration activities;
• Environmental Conditions - Occasional to frequent exposure to noise, outdoor conditions; occasional to moderate risk of exposure to hazardous materials, dirt, dust, smoke, fumes, poor ventilation, and indoor cold/heat; and
• Working Conditions - Typically moderately quiet but may be loud at times and at some locations, which consist of both indoor and outdoor sites.

This class specification should not be interpreted as all inclusive. It is intended to identify the essential functions and requirement of this job. Incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this specification. Any essential function or requirement of this class will be evaluated as necessary should an incumbent/applicant be unable to perform the function or requirement due to a disability as defined by the American with Disabilities Act (ADA). Reasonable accommodation for the specific disability will be made for the incumbent/applicant when possible.
UNREPRESENTED - CONFIDENTIAL

NOTE: Employee Benefits are subject to change and are not guaranteed. For a detailed explanation benefits currently in effect,
01

Application Authenticity
The Supplemental Questionnaire is part of the application process; accordingly, it should be completed carefully. It must be submitted with your official employment application. Do not indicate "see resume" as an answer to any of these questions.
I certify that the information provided is accurate and complete to the best of my knowledge. I understand that any falsification may cancel any terms, conditions, or privileges of employment.

• Yes
• No

02

Do you possess, or are you able to obtain prior to appointment, a valid California driver's license? (Note: This is a requirement; therefore, a "No" response will result in application denial.)

• Yes
• No

03

Education Do you possess a Bachelor's degree from an accredited college or university with major course work in marketing, communications, graphic design, journalism, or a closely related field?

• Yes
• No

04

Verification of Education:Applicants are required to submit proof of education (copy of diploma, unofficial transcripts, or grade report showing conferral date of degree). Failure to submit the required information will result in rejection from the process. Documents must be uploaded by the final filing date.

• I will scan and attach to the online application by the final filing deadline.
• I do not possess the minimum required education.

05

Accreditation:Accredited colleges or universities are those that have been examined by a third-party accrediting agency to ensure acceptable levels of quality. Accreditation ensures that a degree obtained outside of the United States is equivalent to a degree obtained within the United States.
The City of Stockton requires degrees from educational institutions that have been accredited by a national or regional accrediting agency in the United States that is recognized by the U.S. Secretary of Education and/or U.S. Department of Education as a "reliable authority as to the quality of postsecondary education."
If you have received your postsecondary education from an institution that may not be accredited in the United States, it is your responsibility to provide proof of U.S. accreditation by the closing date and time of this recruitment.
You may contact the City of Stockton Human Resources office for an illustrative list of organizations that evaluate foreign colleges.

• I understand this requirement and will provide the necessary documentation if applicable.

06

ExperienceDo you possess two years of progressively responsible experience in graphic design, marketing, communications, or a related field in local government or a corporate communication environment, creating social media and other multimedia content for digital and non-digital platforms.

• Yes
• No

07

Public Agency ExperienceExperience in a public agency is desirable. Please indicate professional-level public sector experience which you possess (Check all that apply):

• Federal
• State
• County
• City
• School District
• Transit or Special District
• Other
• No public sector experience

08

Social Media Technical SkillsDescribe your experience managing organizational social media accounts. Include the platforms you have used, the types of content you created, and any tools or software you used to support content development (such as schedulers, analytics platforms, or engagement tools).
09

Graphic Design & Digital ToolsList the graphic design, photo/video editing, or digital media tools you are proficient in (such as Adobe Creative Cloud, Canva, or similar). Provide an example of a project you created using these tools and explain your role in its development.
10

Use of Analytics & KPIsProvide an example of how you used data or analytics to improve a communication or social media post or campaign. What metrics did you review, and what changes did you make based on the results?
11

Strategic Planning & Content DevelopmentDescribe a communication or marketing project you planned and executed from start to finish. Include how you identified your target audience, selected platforms, and structured your messaging to align with organizational goals.
12

Initiative, Accuracy & Working Under PressureGive an example of a time you independently identified a communication need or opportunity and took initiative to address it. Additionally, describe how you ensured accuracy and quality under any tight deadlines involved.
Required Question