Marketing and Project Analyst II

GDH Consulting

$70K — $95K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in competitive analysis and report generation.
  • Solid understanding of marketing concepts and programs.
  • Experience in supporting partner marketing initiatives.
  • Competency in developing go-to-market strategies for consumer services.
  • Proficient in crafting product messaging, positioning, and content.
  • Skilled in creating both customer-facing and internal content.
  • Advanced proficiency in Excel and PowerPoint for presentation creation.

Responsibilities

  • Perform competitive analysis and generate comprehensive reports.
  • Support Partner Marketing teams with tailored marketing presentations.
  • Assist in developing and executing go-to-market strategies.
  • Create product messaging and sales enablement materials.
  • Produce content for external audiences, including webinars and datasheets.
  • Develop clear internal training content and positioning documents.
  • Build engaging presentations to convey insights effectively.
Full Job Description
Job Description

The Analyst role is centered around converting analytic findings into customer insights that power competitive and marketing strategies. Working as part of a dynamic team in a fast paced and high energy environment, the analyst will synthesize information from multiple sources to drive to key insights.

We seek a high energy, fast learner, curious, collaborative, creative and selfless person. Team player

Qualifications

KEY RESPONSIBILITIES:
• The Analyst should have experience in performing competitive analysis and
creating competitive reports
• Good understanding of Marketing concepts and programs
• Support Partner Marketing teams by creating and providing them with partner
specific marketing slides
• Support in creating GTM strategies and executing on them for a set of
consumer security services
• Developing product messaging, positioning, and content, as well as sales
enablement.
• Produce externally facing content such as customer stories, webinars,
datasheets, feature briefs, whitepapers, web updates, and more.
• Create compelling and easy to understand internally facing content including
sales training, competitive positioning, FAQs, pricing guides, and cheat
sheets.
• The ideal candidate will be highly proficient with Excel and PowerPoint, with
demonstrated ability to build compelling presentations.

Additional Information

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