As a Marketing Analytics Specialist, you will play a pivotal role in leveraging analytics across the marketing ecosystem to shape strategy, measure performance, and drive business outcomes. The ideal candidate thrives in ambiguity, communicates effectively, and brings a consultative mindset to problem-solving.
What You'll Do- Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives.
- Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion.
- Lead execution of analytics approaches that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.
- Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns.
- Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way.
- Perform analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
- Proactively expand knowledge of business and analytics and share with team members. Share and document best practices.
Qualifications- Minimum of five years related work experience.
- 3+ years of experience in marketing analytics or business intelligence.
- Undergraduate degree or equivalent combination of training and experience.
- Proficiency in Tableau, SQL, and Excel.
- Python, AWS/Redshift and Adobe Analytics experience a plus.
- Strong analytical and storytelling skills.
- Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution.
- Excellent communication and collaboration abilities. Able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects).
- Ability to manage multiple priorities and meet deadlines.
Special FactorsSponsorshipVanguard is not offering visa sponsorship for this position.
