3+ years of experience in marketing analytics or business intelligence.
Undergraduate degree or equivalent combination of training and experience.
Proficiency in Tableau, SQL, and Excel.
Experience with Python, AWS/Redshift, and Adobe Analytics is a plus.
Strong analytical and storytelling skills.
Familiarity with advertising measurement solutions like Attribution and Marketing Mix Modeling.
Excellent communication and collaboration abilities to engage with both technical and non-technical stakeholders.
Responsibilities
Partner with marketing stakeholders to understand goals and deliver insights.
Translate business requests into structured analytical approaches.
Lead execution of analytics for marketing initiatives, such as campaign performance and audience segmentation.
Analyze advertising data to evaluate customer engagement and provide actionable insights.
Build and maintain dashboards to communicate marketing metrics effectively.
Perform analyses of historical data to identify trends using advanced methods.
Expand knowledge of business analytics and share best practices with the team.
Benefits
Hybrid working model allowing enhanced flexibility with opportunities for in-person collaboration.
Mission-driven culture focused on client outcomes and employee experience.
Full Job Description
As a Marketing Analytics Specialist, you will play a pivotal role in leveraging analytics across the marketing ecosystem to shape strategy, measure performance, and drive business outcomes. The ideal candidate thrives in ambiguity, communicates effectively, and brings a consultative mindset to problem-solving.
What You'll Do
Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives.
Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion.
Lead execution of analytics approaches that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.
Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns.
Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way.
Perform analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
Proactively expand knowledge of business and analytics and share with team members. Share and document best practices.
Qualifications
Minimum of five years related work experience.
3+ years of experience in marketing analytics or business intelligence.
Undergraduate degree or equivalent combination of training and experience.
Proficiency in Tableau, SQL, and Excel.
Python, AWS/Redshift and Adobe Analytics experience a plus.
Strong analytical and storytelling skills.
Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution.
Excellent communication and collaboration abilities. Able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects).
Ability to manage multiple priorities and meet deadlines.
Special Factors
Sponsorship Vanguard is not offering visa sponsorship for this position.
