Marketing Analyst, Paid Social

What's the role?

We are looking for a Marketing Analyst to join Etsy's Demand Generation team! In this entry-level role, you'll support the execution and optimization of mid and upper-funnel paid social campaigns, ensuring we show the right inventory to the right shoppers at the right time. You'll learn how to navigate different types of creative, paid media platforms, and performance data to support campaign builds, QA, reporting, and ongoing optimization.

This is a full-time, non-exempt position reporting to the Performance Media Manager, Paid Social & Display on the Performance Social & Display Marketing team. I

What's this team like at Etsy?

Within Brand Marketing, the Performance Social & Display team focuses on measurable, full-funnel growth through channels like Meta, Pinterest, TikTok, and more. We fuel Etsy's growth via audience-centric storytelling and media placements. We collaborate closely with partner teams such as Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale. As a team, we value data-driven decision making, experimentation, operational excellence, and cross-functional partnership.

What does the day-to-day look like?

In this role, you'll support the day-to-day management of the mid and upper funnel portion of the paid social platforms that power Etsy's advertising. You will partner with senior channel owners to learn the ropes of large-scale campaign management, marketing technology, and attribution frameworks while ensuring our daily operations run at peak efficiency.

In this role you will:

• Support campaign builds and QA
  • Assist with building, launching, and QA-ing campaigns across paid social platforms (for example: creative trafficking, catalog updates, audience implementation, and pixel/tag checks).
  • Help ensure ads follow Etsy's naming conventions, UTM standards, and creative/spec guidelines before launch.
• Help maintain and optimize product feeds
  • Support day-to-day management of large-scale campaigns
  • Flag creative or catalog issues (missing images, disapprovals, mismatched categories) and partner with more senior teammates and XFN partners on fixes.
• Monitor pacing and performance
  • Check platform dashboards and internal trackers to monitor budget pacing, delivery, and key performance metrics.
  • Surface anomalies (performance spikes/drops, delivery issues, broken links, tracking problems) quickly and assist in root-causing and correcting them.
• Contribute to optimizations
  • Research and propose bid and budget adjustments to help ensure campaigns hit efficiency and volume targets.
  • Assist in creating and updating audience structures, exclusions, and blocklists.
• Support testing and experimentation
  • Help set up and track creative and audience tests.
  • Maintain test logs and help compile simple summaries of results for the broader team.
• Assist with reporting and communication
  • Pull recurring performance exports from platforms and support creation of simple views or dashboards for weekly readouts.
  • Help compile slides or notes for internal updates, post-mortems, and leadership-facing report-outs.

Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you succeed in this role are:

• Experience & skills
  • 0-2 years of experience in performance marketing, digital marketing, analytics, or a related field; internships, co-ops, or project experience are welcome.
  • Basic familiarity with paid social and/or display platforms (e.g., Meta, TikTok, Pinterest, Reddit, or similar), whether from coursework, certifications, or hands-on experience.
  • Comfort working with data in tools like Excel/Google Sheets; exposure to SQL or a BI tool (e.g., Looker, Tableau) is a plus, but not required.
  • Strong quantitative skills and excitement about learning how to interpret performance data (e.g., ROAS, CPA/CAC, CTR, CVR, LTV).
  • A curious, problem-solving attitude!

Compensation & Benefits

In addition to salary, you'll be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family. Base salary is determined by your location, skills, and experience.

Etsy uses two geographic pay zones to reflect the labor markets where we compete for talent: one called Geo-1, covering the New York City metropolitan area, San Francisco Bay Area, and Seattle metropolitan area, and one called Geo-2, covering all other U.S. locations. Salary ranges for this role vary by zone and are listed below.

Location

We prioritize candidates based within commutable distance of Etsy's Brooklyn Office. Depending on proximity, we ask team members to come in once or twice per week. Remote candidates outside commutable distance may be considered on a case-by-case basis, with the expectation of occasional travel to the office. Learn more details about our work modes and workplace safety policies here.

Salary Range:
• Geo-1: 80,000.00 - 108,000.00 USD Annual• Geo-2: 72,000.00 - 98,000.00 USD Annual
What's Next

If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.