Job DescriptionWhat makes this role important at Ipsos?We are seeking a Market Research Analyst with a strong quantitative background and expertise in statistical modeling and experimental research methods. The Research Analyst, Marketing Science is a resource for internal and external clients in the design and analysis of data based on statistical procedures. As a Research Analyst, you will provide expertise in the appropriate use of value-added analytical models, including approaches proprietary to Ipsos.
What you can expect to be doing:- Clean, structure, code, and summarize survey and secondary data
- Use statistical software (SPSS, R, etc.) and business software (Excel) to uncover and evaluate solutions, and assist project staff in running statistical analyses
- Apply programming skills (Excel VBA, Python, etc.) to help automate standard statistical procedures and chart creation.
- Demonstrate your understanding of multivariate analysis and Ipsos proprietary products, and work with Client Service from understanding business questions to design, analysis, and application
- Work from an analytic plan, assemble Excel outputs or PowerPoint decks to provide results and explanations for Client Service
- Consistently ensure the timely delivery of error free work
This might be the job for you if you have:- BS or MS in Statistics, Applied Statistics, Biostatistics, Econometrics, Quantitative Psychology, or a closely related quantitative field.
- Strong academic foundation in:
- Experimental design (DOE)
- Hypothesis testing
- Regression analysis
- Analysis of variance (ANOVA)
- Linear and generalized linear models
- Sampling methodologies
- Multivariate statistical analysis
- Experience designing and analyzing market research studies, including surveys, pricing research, concept testing, and customer insights projects.
- Ability to design experiments and quasi-experiments to measure causal impact.
- Experience applying statistical methods to business decision-making.
- Proficiency with statistical software such as R, SAS, Python, SPSS, or Stata.
- Experience communicating complex statistical findings to non-technical business stakeholders.
About the TeamThe Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully-articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.
