Full Job Description
JobTitle:Manager-SiteMerchandising[Lancome]
Division:Luxe
Location:HudsonYards,NewYorkCity
JobSummary:
TheManager of Site Merchandising is a critical role within the Brand.com team,acting as the primary advocate for the customer experience. This individual isresponsible for optimizing the online store's performance by leveraging dataanalysis, A/B testing, and a deep understanding of consumer behavior. This rolerequires a data-driven, strategic thinker with a creative approach tomerchandising, a strong understandingofdirecttoconsumer bestpractices,andaprovenabilitytodriveconversionandachieve salesgoals.
WhatYouWill Learn:
• CustomerExperience Optimization: Champion the online customer experience bycontinually analyzing data, conductingA/Btests,andidentifyingopportunitiesfor improvement. Leverage insightsfromcustomerbehavior,sell-throughdata,andindustrybestpracticestoenhancesite navigation, product presentation, andthe overall shopping journey.
• MerchandisingStrategy Development and Execution: Develop and implement innovativemerchandisingstrategiesthatmaximizeconversion,averageordervalue(AOV),andotherkeyperformance indicators (KPIs). This includes product placement, categorization,cross-selling/upselling, product information optimization, and promotionalcampaign setup.
• ContentManagementandOptimization:Overseethemanagementandexecutionofabest-in-class content and merchandisingstrategy.This includes product andcontent updates, ensuring accurateproductinformation,optimizingproductdescriptionsforSEO/GEO,andcreatingcompelling landing pages to supportmarketing initiatives.
• PlatformManagement: Manage product and content within the e-commerce platformtools, ensuringaccurateproductpresentation,categorization,andattribution.Determineandtestsite taxonomy and filters, focusing ondata analysis and optimization. Lead projects related to merchandising,including site feature enhancements and bug resolution.
• Cross-FunctionalCollaboration: Work closely with brand teams, marketing, and otherdepartmentstoalignmerchandisingstrategieswithoverallbusinessobjectives.Partnerwith brand digital liaisons to supportdirect-to-consumer efforts in all merchandise site content refreshes and futureproduct/content campaigns.
• Analyticsand Reporting: Monitor and analyze key metrics, including conversion rate,shopping cartabandonment,itemsperorder,andAOV.Provideregularperformancereportsandinsights to seniormanagement, utilizing data to inform merchandising decisions and drivecontinuous improvement.Researchindustrybestpracticestomaintainoptimalsiteexperience,conversion, and AOV. Conduct ad hocanalyses on promotional forecasting, creative performance, and onsitepersonalization.
• NewProduct Launches: Manage the product activation process from setup togo-live on the brandwebsite.Trackupcomingproductlaunchesandcollaboratewithrelevantteamstoensure seamless integration into theonline store.
• Technologyand Innovation: Identify opportunities to enhance the site experience withnew technologyandsiteenhancements.Stayinformedaboutindustrytrendsandbestpracticesto ensure the site remains competitive and innovative. Drivethe launch of new features and functionalities.
• TrafficDriver Optimization: Understand the category's key traffic drivers,including email marketing,directsearch,SEO,andsponsoredlinks,andoptimizethesechannelstomaximizesite traffic and conversion.
• Multi-DeviceOptimization: Leverage the strength of a multi-device approach to optimizethe siteexperienceacrossdesktops,tablets,andmobiledevices.Identifyopportunitiestomaximizedifferent devices and new D2C channels.
WhatWeAreLooking For:
RequiredQualifications:
• Bachelor'sdegreeinMarketing,Business,orarelatedfield.
• Provenexperienceine-commercemerchandising
• Stronganalyticalskillsandexperiencewithwebanalyticsplatforms(e.g.,GoogleAnalytics).
• Proficiencyine-commerceplatformtoolsandcontentmanagementsystems.
• Excellentcommunication,presentation,andinterpersonalskills.
• Abilitytoworkindependentlyandaspartofateam.
• Strongprojectmanagementskillsandabilitytomanagemultiplepriorities.
• Apassionforthebeautyindustryandadeepunderstandingofconsumerbehavior.
• Beingpresent in the office three days a week is considered an essential function ofall office-based roles for eligible full-time employees.
• Authorizationto work in the United States on a full-time, permanent, ongoing basis isrequired. No immigration support/sponsorship offered for this role.
As an integral part of our culture atL'Oréal, wellness is at our core. We not only offer a generous Benefits Package(Medical, Dental, Vision, 401K), we also offer flexible time off, work fromhome days, andapensionplan!Additionally,youwillhaveaccesstocompanyperkssuchasMakeup,Skincare,and Fragrance! Employees receive a stipend for L'Oréal products as wellas VIP Access to L'Oréal's Internal
ShopforDiscountedProducts,andotherperkssuchasMonthlyMobileAllowance,discountedgym memberships, and ERGs.
AdditionalBenefitsInformationAsFollows:
Salary Range [New York]:$98,400-$140,200 base salary (The actualcompensation will depend on a varietyofjob-relatedfactorswhichmayincludegeographiclocation,workexperience,education,and skilllevel)
• CompetitiveBenefitPackage(Medical,Dental,Vision,401K,PensionPlan)
• HybridWorkPolicy(3DaysinOffice,2DaysWorkfromHome)
• FlexibleTimeOff(PaidCompanyHolidays,PaidVacation,VacationBuyProgram,Volunteer Time, Summer Fridays & More!)
• AccesstoCompanyPerks(VIPAccesstoL'Oréal'sInternalShopforDiscountedProducts,
MonthlyMobileAllowance)
• Learning&DevelopmentOpportunities(UnlimitedAccesstoE-learnings,Lunch&Learn Sessions, Mentorship Programs, &More!)
• EmployeeResourceGroups(ThinkTanksandInnovationSquads)
• AccesstoMentalHealth&WellnessPrograms
Don'tmeeteverysinglerequirement? AtL'Oréal,wearededicatedtobuildingadiverse,inclusive,and innovative workplace. If you're excited about this role butyour past experience doesn't align perfectly with the qualifications listed inthe job description, we encourage you to apply anyways! You may just be theright candidate for this or other roles!
