This role is responsible for development & implementation of the MABI on premise strategy that will expand consumer & account relevance and accelerate porfolio sell-in & velocity. The Manager, On-premise will be essential in crafting our marketing segmentation, drink & activation strategy to move on-premise marketing function to best-in-industry.
Accountabilities:1. Lead the development of on-premise marketing strategy that enables MABI to be best-in-industry. Inclusive of marketing strategy by segment, trade advocacy platform & programs fit for channel.
2. Lead development of on-premise POS tools, occasion-based program activations ,national on-premise programs and key account custom programs
3. Partner with on premise sales team to deliver best-in-class responses to RFPs
4. Lead, coach and mentor one direct report
Key Metrics & Financial Targets:- Volume, Sales & Menu Placements
- Brand Health
- Customer Engagement
Own:- Strategy & Execution of on-premise marketing
Influence:- RFPs and Key Account Activation
Veto:- On-Premise strategies that do not align to brand objectives & guardrails
Critical Stakeholders & Relationships:- On-Premise Sales, Sales Enablement
- Regional Marketing Team
- Finance & Compliance
- Creative Studio
- Brand Commercialization
Qualifications, Education, Experience:- Bachelor's Degree & 4-6 years of on-premise marketing experience in Alc/Bev or CPG
- Experience partnering with sales team and establishing credibility as channel expert
- Has managed or mentored people
Skills Needed To Be Successful:- Ability to craft meaningful marketing initiatives and sell those in both internally & externally
Compensation:Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
- Competitive annual salary $113,000 - $135,000 in Chicago, IL
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave, paid sick time and holidays
- Extensive opportunities for training, development, and career growth
