Role Details- Work Location - This is a hybrid role with preferred locations in Vancouver, Calgary, Brampton/GTA, or Montreal. We are also open to qualified candidates located elsewhere in Canada.
- The full base salary range for this position is from $108,000.00 - $120,000.00 annually. The starting base salary offered is based on market location and may vary depending on job-related knowledge, role complexity, skills, experience, and internal equity.
- Initial Posting Close Date - November 30, 2026
About This OpportunityThe Sales Initiatives Manager will be an enabler of system-wide focus on exceeding our customers' expectations, supported by efficient & effective sales operations. The role will collaborate with a broad range of subject matter experts within the organization. They will lead a team who will strategize, support and lead projects and improvement initiatives with a focus on both profitable growth and operational efficiencies across customers.
Key stakeholders for this role include Field Sales Frontline, District Sales Managers, Field Sales Directors, Regional & National Sales, Commercial, Technology, Business Solutions, Business Transformation Office, and CONA.
Responsibilities- Sales Initiatives Manager will lead a team of Sales Specialists
- Collaborate with key stakeholders to create, distribute, and track Targeted Sales Initiatives
- Manage key business indicators of field performance and selling effectiveness; such as Strike Rate, Route Compliance, and Sales Initiative completion
- Ensure business continuity and provide field sales support for our Sales Force Automation (SFA) sales software
- Create and implement efficiency drivers and/or selling enablers, with a focus on digital ordering, image recognition, and predictive modeling
- Lead or support the development of new projects related to improving business performance or Customer Experience; Including but not limited to Spring Mobile, PowerBI, Salient Dashboards, Execute Sell Hunt, Spark, AI Coaching, and other forward-looking technology
Qualifications- Bachelor's Degree in Science or Business Admin (or equivalent)
- Minimum 3+ years of customer management and sales account management/development experience
- 3+ years people leadership experience demonstrating ability to inspire and drive results as a team
- 3+ years of managing programs that have broad and significant regional impact
- Technically proficient
- Proficient in the use of systems utilized by Coke Canada Field Sales (Spring, RFA Lite, Spark, ESH, PowerBI and Salient Dashboard)
- Proficient in Microsoft Office
- Knowledge of training/change management, development design, implementation, and facilitation
- Experience / comfort working with all levels within an organization up to and including executive leadership
Additional RequirementsTravel may be required up to 20% of time. Must have valid drivers' license and vehicle
