Manager, Programmatic

Overview

The Manager, Programmatic, leads and manages programmatic buying strategies, drives
innovation and optimizes client campaigns. The Manager provides senior-level expertise
while promoting team growth, building industry partnerships, and delivering solutions
across accounts.

You will have prior online trafficking and campaign management experience, and prior
experience with bid management platforms. Collaboration across all agency teams
(Business Intelligence, Search, Media Strategy, Ad Operations, and Creative) is required.

You will report to the Associate Director, Programmatic.

Responsibilities

• Train and manage a junior team (managers and associates) on all aspects of
  programmatic buying and related deliverables.
• Provide senior-level programmatic expertise to internal and external teams (clients,
  Business Intelligence, Media, agency partners, etc.).
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead programmatic teams to optimize campaigns and deliver strategic
  recommendations to achieve account success.
• Establish best practices, create case studies, and implement processes that inspire
  workflow efficiencies.
• Manage resources to meet service level expectations.
• Inspire team members to embrace forward-thinking solutions in a constantly changing
  industry.
• Write points of view (POVs) on trends, products, and industry news from a
  programmatic perspective.
• Manage ideation, business relationships, and activation of new 1st-to-market
  programmatic offerings.
• Provide holistic digital expertise.
• Drive client outcomes through actionable programmatic solutions across multiple
  accounts

Qualifications

• 3+ years of experience in digital media, with an increasing focus on programmatic
  buying.
• Strong knowledge of digital ad technologies including Demand-Side Platforms (DSPs),
  Data Management Platforms (DMPs), and ad-verification tools
• Intermediate to Expert proficiency in MS Excel and PPT

Additional information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

#LI-LV1

Compensation Range: USD $95,000.00 - USD $105,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/8/2027.