Key ResponsibilitiesThe Brand, Content, and Culture (BCC) team within US Marketing strives to drive creative excellence and effectiveness to connect with our fans at the speed of culture and innovation. We do this by building high-performing, creative-forward teams across Campaigns, Social Media, Brand Partnerships, and Design.
The Brand Partnerships & Experiences team is responsible for driving fandom with audiences with a broad range of perspectives through bespoke targeted initiatives and creative campaigns. They also lead the partnership and brand experience strategy across all calendar windows.
In this role, you'll sit at the intersection of brand, culture, and fandom, helping create experiences, content and partnerships that people talk about long after they're over. You'll: - Lead audience-focused platforms that deepen our connection with Spanish-speaking fans
- Help shape and execute breakthrough partnerships that amplify the McDonald's brand
- Help orchestrate Owner/Operator engagement, ensuring key stakeholders are informed, inspired, and connected
- Be a culture carrier who makes both the work and the team stronger every day
Qualifications- 5+ years of experience in Marketing or a related field, either in-house or at an agency
- Proven experience developing integrated communication strategies and brand campaigns
- Successful people and project leadership and management experience
- Strategic brand-building expertise, including unlocking creative innovation, fan insights, and cultural opportunities (brief writing, creative analysis and feedback, tactical ideation, and program measurement)
- Strong interdisciplinary collaboration skills with the ability to manage campaign complexity, work cross-functionally, and solve problems effectively; proven agency management experience
- Strategic thinker with the ability to positively influence key stakeholders, including peers and agency partners
- Experience in leadership and Owner/Operator orchestration
- Demonstrated creative excellence and successful campaign delivery
- Knowledge of the cultural landscape, including Gen Z and Gen Alpha audiences
- Spanish language proficiency (written and verbal) preferred
- Proven ability to act with integrity, collaborate generously, and make both the work and the people around you better every day
CompensationBonus Eligible: Yes
Long - Term Incentive: Yes
Benefits Eligible: Yes
The position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.
Salary RangeThe expected salary range range -$127,332.00 - $159,165.00 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Additional Information: Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.
