About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you'll do

We're seeking a data-driven and creative Paid Media Manager to plan, execute, and optimize digital campaigns across global paid channels. You'll own the performance, strategy, and day-to-day management of paid search, paid social, and display campaigns that drive acquisition, pipeline growth, and ROI.

In this role, you'll blend analytical rigor with hands-on execution - partnering closely with Growth Strategy, Product Marketing, Creative, and Analytics to translate business objectives into efficient, scalable campaigns. You'll be instrumental in building the frameworks, insights, and best practices that power our global demand generation engine.

This role is based in San Francisco.

Responsibilities:

• Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities.
• Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
• Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy.
• Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL.
• Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights.
• Ensure proper tracking and attribution (UTMs, pixels, offline conversions, Salesforce/Marketo sync).
• Manage and QA all campaign builds following standardized naming conventions and governance frameworks.
• Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages.
• Collaborate with Analytics and RevOps to ensure visibility into lead quality, pipeline contribution, and ROI.
• Work with Product Marketing to align messaging, audience strategy, and campaign sequencing.
• Maintain a structured testing roadmap across channels for creative, audience, and bidding experiments.
• Surface insights on platform algorithm changes, auction dynamics, and audience performance trends.
• Share performance learnings across regions to scale best practices globally.

Who you are

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 5+ years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments.
• Deep hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads; experience with YouTube, Reddit, Quora, and programmatic is a plus.
• Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency.
• Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data.
• Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce).
• Exceptional project management and attention to detail - able to run multiple campaigns simultaneously.
• Excellent communicator who can translate performance data into actionable business insights.
• Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field.

Preferred qualifications:

• Experience working in global or multi-regional organizations.
• Familiarity with MMPs, MMMs, and incrementality frameworks.
• Experience working with creative automation or collaboration tools (Smartly, Figma, Asana).
• Comfort with SQL or data querying for advanced performance analysis (nice-to-have).

Applicant Safety Policy: Fraud and Third-Party Recruiters

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an [redacted].com email address. Please apply only through careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.