SALARY: $106,400 - $126,350, bonus and long-term incentive eligible
ROLE SUMMARY:
The Omnichannel Manager is responsible for developing and executing integrated omnichannel programs that connect shoppers with our brands across digital and physical retail environments. This role serves as a critical link between Brand Marketing, Trade Marketing, Sales, eCommerce, and retail partners to deliver retailer-relevant programs that drive awareness, conversion, basket growth, and sales performance.
The Omnichannel Manager leads end-to-end program development, execution, and measurement across retailer digital platforms, in-store activation, and paid media. This role also supports key customer-selling opportunities, manages omnichannel investments, and provides insight-driven recommendations to optimize future performance.
ROLE RESPONSIBILTIES:
Omnichannel Strategy & Program Management
- Develop omnichannel strategies and activation plans aligned to brand priorities, retailer objectives, and shopper needs.
- Build retailer-specific programs that integrate digital and physical touchpoints into a seamless consumer experience.
- Manage annual and quarterly activation roadmaps and retailer calendars.
Retailer Partnership & Commercial Support
- Support key customer engagements, including Joint Business Plans (JBPs), Top-to-Top meetings, buyer reviews, and line reviews.
- Partner with retail sales teams to develop compelling omnichannel stories, sell-in materials, and performance insights.
- Serve as a trusted advisor to retailer eCommerce and merchandising teams, identifying growth opportunities and sharing category and shopper insights.
Program Execution
- Lead execution of omnichannel activations across:
- Retailer digital media and onsite experiences
- Social and programmatic media
- In-store marketing and point-of-sale materials
- Cross-merchandising and shopper marketing programs
- Ensure consistent messaging and execution across all consumer touchpoints.
In-Store & Digital Activation
- Develop and deploy in-store materials including signage, shelf communication, displays, and promotional assets.
- Coordinate digital content and media placements with retailers and agency partners.
- Manage timelines, approvals, compliance requirements, and execution readiness.
Promotions & Budget Management
- Manage retailer promotional programs, including coupons, rebates, and retailer-specific offers.
- Oversee omnichannel budgets, forecasts, investment allocations, and spend tracking.
- Recommend optimization opportunities based on business performance and retailer priorities.
Performance Measure & Insights
- Analyze program performance and provide actionable recommendations to improve effectiveness.
- Deliver retailer and leadership reporting that highlights results, key learnings, and future opportunities.
- Share omnichannel best practices and thought leadership across the organization.
JOB QUALIFICATIONS:
- Bachelor's degree in Marketing, Business, Communications or related field.
- 3-5+ years of experience in Shopper Marketing, Trade Marketing, eCommerce, Omnichannel Marketing, Sales, or Category Management.
- Experience managing retailer marketing programs and cross-functional initiatives.
- Strong project management, communication, and stakeholder management skills.
- Experience working with retailers, digital commerce platforms, media partners, and external agencies is preferred.
- Strong analytical mindset with the ability to translate performance data into actionable insights.
- 3-5+ years of experience in Shopper Marketing, Trade Marketing, eCommerce, Omnichannel Marketing, Sales, or Category Management.
BENEFITS:
- Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
