The Manager of Chains calling on Spec's is responsible for owning and growing the Regional Customer by developing joint business plans that align customer and company objectives across financial performance, distribution, activation, and share growth.
The Manager, Chains - Spec's serves as the primary commercial owner of the customer relationship and orchestrates execution across internal teams, wholesalers, and local markets to ensure customer commitments are translated into timely, consistent, and measurable market execution.
Role Responsibilities
Own the Regional Customer Relationship and Growth Agenda
• Serve as the commercial owner for the assigned Regional Customer, building trusted relationships with the buyer and key cross-functional customer stakeholders.
• Develop a deep understanding of the customer's business, priorities, growth opportunities, and operating model to establish the company as a strategic growth partner.
Develop and Deliver Regional Joint Business Plans
• Build a comprehensive, joint business plan with the customer that establishes clear financial objectives, distribution targets, activation priorities, and Share Growth ambitions.
• Aligning both organizations on the strategies, activities, resources, and measures required to deliver the plan and establish clear accountability for results.
Lead Regional Distribution and Activation Execution
• Translate customer authorizations and agreed programming into actionable execution plans, coordinating with wholesalers and local markets to deliver new distribution authorizations, display planner activity, and other customer commitments.
• Ensure execution is timely, complete, and consistent with the customer expectations and commercial strategy.
Orchestrate Internal Commercial Alignment
• Serve as the connection between the Regional Customer and the company's broader commercial organization, communicating customer priorities and commitments to market leadership, distributors, and cross-functional partners.
• Ensure local markets understand the authorized programming and prioritize the resources and distributor activities required to execute customer activity.
Drive Performance and Close Gaps to Plan
• Monitor customer performance against financial, distribution, activation, and Share Growth objectives throughout the year.
• Partner with local market leadership and other internal stakeholders to identify gaps, establish corrective actions, and mobilize the resources required to get back to plan.
Accelerate Consumer Pull Through Customer Partnership
• Partner with the customer to develop and execute consistent consumer programming that strengthens brand visibility, drives consumer engagement and trial, and ultimately accelerates consumer pull.
• Ensure consumer-facing initiatives are integrated into the broader customer business plan and supported by the necessary market execution.
Qualifications
• Bachelor's degree required; advanced degree preferred.
• 5-10 years' experience in the Spirits, Beer, RTD alcohol categories, with understanding of its route-to-market dynamics.
• Demonstrated track record of developing and executing commercial strategies that drive growth and market share.
• Strong experience working with third-party distributors and managing senior-level trade relationships.
• Experience operating in a matrixed organization, effectively managing internal and external stakeholders.
• Experience balancing strategic planning with hands-on execution in high-growth or entrepreneurial environments.
Demonstratable Leadership Skills
• Engagement - dynamic individual with the ability to build trust quickly and communicate a strategy.
• Influence - ability to guide key stakeholders who potentially have competing agendas, focus on gaining alignment, not agreement.
• Negotiation - engaging in a dialogue designed to drive an outcome which satisfies various interests.
• Prioritization - effectively identifies and communicates high value opportunities
• Simplification - minimizes low value activities to maximize effectiveness and impact of their team.
• Collaboration - experience managing projects or initiatives across multiple functions.
• Orchestration - proven track record of coordinating a group of individuals around a shared ambition and holding them accountable for performance.
The salary range for this role is $95,000- $125,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate's location, experience, and skillset. The range will vary if outside of this location.
While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.
