Manager of Ambulatory Growth Marketing

Overview

The Manager of Ambulatory Growth Marketing at Hackensack Meridian Health’s (HMH) is responsible for developing and implementing comprehensive, high-touch marketing plans designed to drive the growth and revenue of HMH Health and Wellness Centers. Accountable for achieving specific metrics and revenue generation targets. Performs strategic outreach in a local community, focusing on building strong relationships, converting outreach efforts into measurable patient volume and revenue. Regularly monitors local market dynamics to maintain competitive differentiation and secure market share. Creates a plan aimed at achieving key performance indicators (KPIs) and tracks progress towards reaching them. Collects data on the performance of outreach and develops analytics and metrics to track effectiveness to make processes more effective and efficient. Additionally, this role coordinates efforts across the Marketing, Strategy, Physician Liaisons, and Community Outreach teams to ensure plans are harmonized and sales goals are met.

 

This position will cover the Northern NJ region, with a specific concentration in Bergen County.

Responsibilities

A day in the life of a Manager of Ambulatory Growth Marketing at Hackensack Meridian Health includes:

 

• Develops and executes a strategic territory plan to achieve revenue and productivity targets.
• Proactively identifies, prospects, and secures new relationships with businesses and community partners while deploying scalable outreach (e.g., direct mail, brochures, email, etc.) to healthcare providers.
• Creates hyper-local marketing campaigns that drive awareness, referrals, and volume using various channels (e.g., social media, digital display, etc.).
• Tracks and analyzes competitive trends to identify threats and opportunities.
• Identifies, organizes, and participates in health fairs, community events, and corporate wellness programs with a clear focus on lead generation, pipeline development, and achieving a positive Return On Investment (ROI).
• Generates and analyzes reports on sales activities, pipeline conversion rates, and referral trends. Tracks performance against projections and targets, providing regular updates to management on progress and forecasting.
• Works closely with Marketing, Strategy, Operations, and Health Ventures to align strategies, tactics, and messaging.
• Other duties and/or projects as assigned.
• Adheres to HMH Organizational competencies and standards of behavior.

Qualifications

Education, Knowledge, Skills, and Abilities Required:

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field.
• Minimum of 5 years of experience in a healthcare sales, business development, or physician liaison role with a proven track record of meeting or exceeding key performance indicators.
• Proven goal-oriented self-starter with a demonstrated ability to meet and exceed goals. Demonstrated skills in prospecting, lead generation, pipeline management, and closing new business.
• Ability to build, nurture, and leverage strong relationships that yield measurable business outcomes. Uses a consultative approach to understand client needs and align them with service offerings.
• Proven ability to develop and execute a strategic plan for an assigned territory to maximize revenue and market penetration.
• Excellent verbal and written communication skills, with the ability to create and deliver compelling presentations to a diverse range of individuals and groups, from physicians to local business leaders.
• Understanding of key business drivers and financial metrics (e.g., ROI, revenue targets) and uses this knowledge to inform strategy and decision-making.
• Strong ability to identify and resolve complex issues, overcome objections, and maintain a positive and persistent approach in the face of challenges.
• Effective collaborator with experience working in a matrixed environment, demonstrating the ability to influence others and build consensus.
• Proficient in Microsoft Office and/or Google Suite platforms, with hands-on experience using CRM systems (e.g., Salesforce) to manage sales pipelines and activity reports.
• A reliable mode of transportation is required for extensive travel within the assigned territory.    
• Independent, self-motivated, and goal-oriented.
• Strong organizational and time-management skills with the ability to manage multiple priorities and meet deadlines.
• Familiarity with the healthcare industry, including referral processes and community needs.Education, Knowledge, Skills, and Abilities Preferred:
• Minimum of 1 year of experience with EPIC.

 

If you feel that the above description speaks directly to your strengths and capabilities, then please apply today!     

Starting Minimum RateMinimum rate of $156,062.40 Annually Job Posting DisclosureHMH is committed to pay equity and transparency for our team members. The posted rate of pay in this job posting is a reasonable good faith estimate of the minimum base pay for this role at the time of posting in accordance with the New Jersey Pay Transparency Act and does not reflect the full value of our market-competitive total rewards package. The starting rate of pay is provided for informational purposes only and is not a guarantee of a specific offer. Posted hourly rates may be stated as an annual salary in the offer and posted annual salaries may be stated as an hourly rate in the offer, depending on the level and nature of the job duties and credentials of the candidate. The base compensation determined at the time of the offer may be different than the posted rate of pay based on a number of non-discriminatory factors, including but not limited to: Labor Market Data: Compensation is benchmarked against market data to ensure competitiveness. Experience: Years of relevant work experience. Education and Certifications: Level of education attained, including specialized certifications, credentials, completed apprenticeship programs or advanced training. Skills: Demonstrated proficiency in relevant skills and competencies. Geographic Location: Cost of living and market rates for the specific location. Internal Equity: Compensation is determined in a manner consistent with compensation ranges for similar roles within the organization. Budget and Grant Funding: Departmental budgets and any grant funding associated with the job position may impact the pay that can be offered. Some jobs may also be eligible for performance-based incentives, bonuses, or commissions not reflected in the starting rate. Certain positions may also be eligible for shift differentials for work performed on evening, night, or weekend shifts. In addition to our compensation for full-time and part-time (20+ hours/week) job positions, HMH offers a comprehensive benefits package, including health, dental, vision, paid leave, tuition reimbursement, and retirement benefits.