The Field Marketing team plays a crucial role in the success of our organization's go-to-market strategy within the region, working hand in hand with our industry sales leaders, cloud and AI experts, and solution engineers. Our goal is to drive successful campaigns and events for our customers and prospects as part of the Global Marketing plan.
Role Description
We’re seeking a strategic, data-driven Field Marketing Manager to lead and influence regional marketing programs that drive revenue impact, customer engagement, and sales alignment. This role is ideal for someone who can bridge the gap between marketing execution and business analysis—someone as comfortable creating impactful experiences as they are diving into data to uncover insights and optimize performance.
You will be responsible for designing and executing field programs and events while taking a consultative role in business planning, pipeline acceleration, and market expansion. You should bring a strong understanding of business drivers, customer segments, and sales dynamics—backed by a sharp analytical mindset and a passion for results.
We operate in a fast-paced environment and require someone with initiative who isn’t afraid to roll up their sleeves, take responsibility for their programs' success, communicate effectively across teams and stakeholders, and meet deadlines.
Location: San Francisco, CA (Salesforce office)
Work Arrangement: Hybrid (minimum 2–3 days in-office per week)
Key Responsibilities
Strategy & Execution: Lead and execute multi-channel field marketing strategies that support pipeline generation, deal acceleration, and regional growth targets.
Cross-Functional Alignment: Partner closely with sales leadership, customer success, and demand generation teams to align field efforts with GTM priorities and revenue goals.
Market & Gap Analysis: Conduct gap analyses to identify opportunities in the buyer journey, regional coverage, and segment-specific tactics, then develop targeted programs to address them.
Events & Programs: Partner with the regional field team to support quarterly strategies, fund additional field events, customer roundtables, executive dinners, and third-party sponsorships, ensuring measurable ROI.
Performance & Analytics: Track and report on field marketing performance using CRM and analytics tools, leveraging data to inform decisions around territory planning, persona targeting, message effectiveness, and program impact.
Planning & Budgeting: Develop quarterly plans in partnership with sales that incorporate revenue goals and pipeline health metrics. Own and manage budgets to ensure spend aligns with goals and ROI benchmarks.
Corporate Feedback Loop: Act as the voice of the field to corporate marketing, sharing front-line insights to influence campaign planning, content strategy, and brand initiatives.
Executive Presence & Stakeholder Management: Confidently present strategies, results, and recommendations to senior leadership. Develop briefing materials, strategic updates, and post-event reports to build trusted advisor relationships with executive sales and marketing leaders.
Required Qualifications
Experience: 4–6 years in field marketing, demand generation, or integrated marketing—ideally within B2B tech or SaaS environments.
Track Record: Proven experience developing and executing high-impact field programs that directly contribute to pipeline and revenue generation.
Analytical Skills: Strong ability to interpret data, identify trends, and translate insights into actionable tactics. Comfortable using systems like Salesforce, Tableau, or similar tools.
Business Acumen: Demonstrated ability to perform business and gap analysis to influence planning at regional or segment levels.
Project Management: Excellent project management skills and attention to detail across planning, logistics, communication, and execution.
Communication: Exceptional written and verbal communication skills with the ability to influence cross-functional teams and executive stakeholders.
Agility: Ability to balance strategy with execution and thrive in a fast-paced, high-performance culture.
