Job Title: Manager, Store Marketing - North America Marketing, Consumer Experience
Overview The Manager, NA Store Marketing, plays a key role in creating immersive, Gen Z-driven experiences that strengthen brand engagement and loyalty. The position oversees store marketing & events with the North America Retail and Outlet stores, ensuring alignment with brand standards and delivering innovative activations.
You'll collaborate cross-functionally with internal and external partners, lead and manage multiple projects end-to-end, be responsible for budget tracking and forecasting, event reporting, and ensuring every touchpoint feels on-brand, thoughtful, and memorable.
The position reports to the Senior Manager of Store Manager within the North America Marketing team and works cross-functionally within the North America Marketing team, North America Buying, Global PR/VIP, Global Events, Production, Creative, 3D Design, amongst other stakeholders, as well as external partners such as agencies, vendors and talent.
Roles/ResponsibilitiesStore Event Execution- Analyze Gen Z consumer behavior and emerging cultural trends to create and implement targeted initiatives that drive store traffic, strengthen brand relevance, and grow Gen Z customer acquisition.
- Collaborate with Global to ensure seasonal campaigns are executed across retail and outlet stores using the toolkit.
- Monitor day-to-day planning and logistics for events, from concept through execution and post-event recap.
- Partner with clientele and store ops to ensure event is supported cross functionally.
Project & Vendor Management- Own relationships and communications with external vendors and partners.
- Monitor timelines, budgets, run-of-show documents, and production schedules (internal and external).
- Coordinate with external vendors, agencies, venues, and production partners to deliver high-quality experiences.
- Lead contract management, invoicing, and budget tracking.
Cross-Functional Collaboration- Partner closely and develop relationships with Global Marketing, Talent, PR, Social, Retail, Visual Merchandising, and Creative teams to ensure integrated execution.
- Support alignment between experiential initiatives and broader brand campaigns.
Measurement & Reporting- Review post-event reporting, including recaps, performance metrics, learnings, and recommendations.
- Evaluate experiential ROI and identify opportunities for optimization.
- Determine next steps for programs/initiatives based on key learnings.
Visual Elements- Work closely with VM to ensure seasonal and evergreen elements for stores are supported such as signage/clings, LED screens and barricades.
- Support with artist integration when necessary.
Store Relations- Work closely with Store Operations to ensure communication tools are updated regularly.
- Lead relationships and communications with store teams.
Mall Marketing + New Store Opening- Stay connected with key external partners to ensure we are maximizing free opportunities within new markets as well as existing.
- Partner with internal teams to review traffic metrics and connect with key mall marketing partners to see if we can support with paid placements if needed.
- Organize marketing ahead of new store openings such as geo-target email communications, grand opening events, signage and artist intergration.
Qualifications- 5-8 years of experience in brand experiential, events, or integrated marketing (agency or in-house).
- Experience leading/spearheading programs, proving effective communication across channels/partners, efficiency in time management, and drive for results.
- Experience working with a large team, cross-functionally and collaboratively.
- Experience working with external partners in the form of a brand partnership or external agency.
- Strong project management skills with the ability to juggle and lead multiple initiatives at once.
- Experience managing live events, pop-ups, or brand activations from concept to execution.
- Detail-oriented, organized, and proactive with excellent follow-through.
- Strong communication and interpersonal skills; comfortable working cross-functionally.
- Strong presentation skills; comfortable building decks, presenting decks/ideas/concepts in a concise effective way, leading meetings with clear goals.
- Willingness to travel and work nights/weekends as needed for events.
Preferred Skills & Attributes- Creative thinker with a solutions-oriented mindset.
- Ability to influence and collaborate across multiple teams and external partners.
- Comfortable in fast-moving, high-expectation, ambiguous environments.
- Motivated, proactive, autonomous.
- Proficiency in Microsoft Office Programs.
#LI-SG2; #LI-HYBRID
Base Pay Range$90,000.00-$100,000.00
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
