Job Title: Creative Design & Experience DirectorPrimary Purpose: Develop global digital experience capabilities by translating shared market needs and product priorities into reusable experience requirements, leading agency in site creative design, and enabling compelling, locally relevant ecommerce experiences across markets.KEY RESPONSIBILITIES- Initiate brand-led design direction for digital experiences, establishing the principles and standards that define how the brand should show up digitally.
- Lead external creative and design agency partners, setting strategic direction, reviewing work, and ensuring design output reflects Coach brand identity and global digital-experience standards.
- Own the creative-design standards and brand layer of the global eCommerce design system, ensuring consistent visual expression while supporting flexibility for market needs.
- Lead the initial creative and experience-design scope for new global site experiences, translating brand strategy, storytelling requirements, and market needs into clear creative concepts and design direction.
- Partner closely with Digital Product/UX to transition approved creative concepts into final UX and scalable product solutions, with Product/UX retaining responsibility for functional design, technical requirements, and implementation.
- Establish reusable creative templates, visual systems, and interaction concepts that can be adopted across markets and reduce unnecessary duplication.
- Identify shared market experience needs and determine where they can be addressed through existing design-system patterns, enhancements, or new creative-design concepts.
- Define the creative requirements for new CMS components and interactions based on agency-led design work, partnering with Digital Product to determine feasibility, scalable behavior, and development approach.
- Co-design localization frameworks that preserve the integrity of global brand expression while accommodating market-specific content, language, and commercial needs.
- Champion consumer-centered creative design by incorporating relevant research, behavioral insights, usability findings, and Local BU feedback into global design direction.
- Set standards for digital craft, visual hierarchy, responsiveness, accessibility considerations, and brand consistency across global experiences.
- Establish effective global creative-review and design-governance processes that maintain quality without creating unnecessary bottlenecks for Local BUs.
- Lead and develop the Creative Design & Experience team and external agency ecosystem, building strong design capabilities and clear partnership models.
- Represent the creative digital-experience perspective in enterprise roadmap discussions, advocating for capabilities that unlock stronger storytelling and brand expression at scale.
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RECOMMENDED EXPERIENCE- 10+ years in digital creative direction, experience design, eCommerce design, brand design, or related fields, with significant leadership experience.
- Strong portfolio demonstrating premium consumer and eCommerce digital experiences.
- Experience owning design standards or design systems within a complex global organization.
- Strong understanding of the distinctions and intersections between brand design, UX, product design, and technology.
- Experience directing agencies and multidisciplinary design teams.
- Proven ability to establish creative vision while successfully partnering with Product, UX, and Engineering.
- Experience working across global/local organizations and designing systems that balance consistency with local flexibility.
- Exceptional creative judgment and executive communication skills.
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Base Pay Range$160,000.00-$165,000.00
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
