Job Overview:Responsible for owning assigned category growth plans and product strategy by translating consumer insights, category trends, channel needs, and portfolio priorities into clear strategic choices and actionable plans. Leads consumer-led innovation briefs, channel and price-pack recommendations, master category story development, activation frameworks, and post-launch performance learning to drive sustainable growth and strengthen category performance across assigned categories or platforms.Paste job overview from JD
Key Responsibilities:- Own consumer understanding for assigned categories, including demand spaces, occasions, need states, product experience, category trends and competitive landscape
- Translate insights support into clear choices on where to play, how to win and what to prioritize
- Build annual category growth plans with clear role, size of prize, growth levers and success measures
- Recommend the right product, pack, price and proposition by channel to grow volume and improve mix
- Define category participation choices, including invest, innovate, maintain or reduce focus recommendations
- Partner with Portfolio Growth and Innovation on Fewer Bigger choices, cross category calendars, brands, licensing and seasonal platform priorities
- Own consumer led innovation and renovation briefs to R&D, including consumer problem, occasion, target product experience, portfolio role, price pack direction and success metrics
- Guide product and packaging direction from a consumer and brand standpoint
- Partner with Commercialization after approval while keeping item setup, BOMs, specs, portals, SAP/IPD and launch readiness outside Category Marketing ownership
- Own the master category story and growth narrative for assigned categories
- Build activation frameworks and toolkits that Customer Marketing can tailor by customer and Sales can use in the customer relationship
- Partner with Customer Marketing to ensure customer clarity and retailer priorities shape the final selling approach
- Own category performance reviews and post launch learning for assigned categories
- Identify what worked, what did not, and what should change in future portfolio, product, channel or activation choices
- For specific customer private label programs, support Customer Marketing as they lead customer level post launch reviews
- Actively live and role model our Leadership competencies by holding self and function (including all direct report 'people leaders') accountable for creating a positive work environment and culture through administration of our People Processes and Tools.
- Ensure proper onboarding and development of all staff by completing induction process, coaching and developing capabilities, executing PDP start/mid-year dialogues and performance calibration, and engaging in corrective action when required
- Participate in and develop succession plans
- Ensure completion of function compliance training
- Make recommendations for staff merit and bonus targets (where applicable)
- Ensure an engaged workforce through strategic workforce planning and creation/execution of Employee Survey action plans
- Lead by example upholding the values and holding others accountable for the same
Recipe for Success: - Completion of university degree in Marketing, Business, Commerce or a related field
- 4 to 6 years of progressive marketing, category management, product management, customer marketing, insights, food or CPG experience
- Experience building growth plans, innovation briefs, category stories or channel recommendations
- Strong consumer and category strategy capability
- Ability to make choices on where to play, how to win and what to prioritize
- Understanding of price pack architecture, channel strategy, product experience and portfolio roles
- Strong commercial storytelling and presentation skills
- Ability to lead cross functional work through influence
- Strong analytical skills and performance management discipline
What we can offer:
- As we grow, we are committed to preserving the parts of our diversity & culture that is unique, people-focused and are core to our success at every size. Our values of Quality, Direct Communication and Respect mean something.
- Learning and growth; we are working to create an environment where sharing new ideas, experimenting and learning from each other is strongly encouraged.
Interested and qualified candidates are invited to apply directly.
