Job Description:The Growth & Performance team within Sunlife's Client Experience Office is continuously launching and testing new ideas, platforms, and solutions to generate new leads and identify opportunities for existing clients and group members. The Manager, Marketing Analytics & Insights will be responsible for managing marketing analytics, external digital funnel performance metrics, and providing data-driven insights to support Sunlife's strategic growth initiatives.
What will you do?- Own data & insights for our External Digital Funnel, including web, paid, organic search, LLM discoverability & social media
- Track paid funding performance over time, highlighting areas of opportunity and where targets were missed or exceeded
- Provide a single source of truth for the external digital teams and agency partners to continuously optimize our digital marketing campaigns
- Identify trends in organic search (branded and generic) & social media performance and share of voice as it relates to media spend and seasonality
- Partner with SEO and SEM teams to continuously optimize & enhance our engines and lead the A/B testing agenda
- Define & analyze core marketing KPIs (impressions, page visits, clicks, leads & visit to lead conversion, cost per impression, cost per click, cost per lead, cost of acquisition)
- Partner closely with the Manager, Leads Strategy & Insights to set robust targets & forecasts and tell a complete story of external digital funnel performance and its impact on overall leads acquisition portfolio
- Prepare data insights and reporting packages for senior leadership, translating data into actionable recommendations as needed
- Assist in the development of business cases and financial models for new strategic initiatives, including investments in marketing technology and campaigns
- Leverage analytics and consumer insights to drive investment prioritization and improve user experience on owned channels
- Champion a "test and learn" strategy to scale effective digital content marketing initiatives nationally
What will you need to succeed?- 8+ years of progressive experience in digital marketing, analytics, strategy development, or business growth functions
- University degree in Business, Marketing, or related field; MBA or professional certifications (e.g., Digital Analytics) considered an asset
- Experience in life insurance/wealth management or other financial services industry
- Expertise in visual analytics and design principles
- Advanced proficiency in Adobe Analytics, Adobe Target, Microsoft Excel, Tableau, and PowerPoint
- Strong ability to combine data from multiple sources, create compelling visualizations, and tell impactful stories with data
- Exceptional analytical skills with proven ability to translate data analysis into strategic recommendations, forecasts, and planning
- Deep understanding of digital marketing tracking, pixels, optimization, and measurement
- Digital media strategy, planning, and buying experience; in-platform experience a plus (Google platforms, Meta, Amazon, LLMs, Reddit, TikTok)
- Superior interpersonal skills, with proven ability to collaborate and influence across multiple levels of an organization
- Self-motivated, able to work both independently and collaboratively with multi-functional teams
- Strong presentation and written communication skills with significant exposure to senior management
- Ability to manage multiple concurrent objectives, projects, and activities with effective judgment in prioritizing
What9;s in it for you?- We9re proud to be recognized as a company with a 2026 Most Trusted Executive team by Great Place to Workreg Canada
- Access to short-term assignments or 'Gigs' across the organization, to help you develop new skills and connections.
- A collaborative and interactive team environment
- Charitable giving through our You Give, We Give program lets you give back to your community - and in many cases, we9ll match your contributions.
- Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being.
*LI-MS
The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.
We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.
Salary Range:85,000/85 000 - 128,000/128 000
Job Category:Marketing
Posting End Date:11/11/2026
