Manager, Licensing and Consumer Products

NASCAR is seeking a Manager, Licensing and Consumer Products to drive the execution and growth of its licensed apparel and headwear business while helping deliver products that connect fans to the sport both at events and in everyday life.

The Manager, Licensing and Consumer Products is responsible for managing key licensing relationships, supporting merchandise strategy, and executing consumer products initiatives across NASCAR's apparel and headwear categories. This role partners closely with licensees and internal stakeholders to bring products to market, optimize merchandise performance, support event-specific programs, and identify opportunities that enhance the fan experience while driving business growth. This position is based in Charlotte, NC and requires up to 10% travel, including weekends, as business needs require.

What You'll Do

• Manage day-to-day relationships with assigned apparel and headwear licensees, serving as a primary business contact.
• Lead product development, licensing approvals, and commercialization timelines to support successful product launches.
• Identify opportunities to grow licensed apparel and headwear categories while maintaining alignment with NASCAR brand standards.
• Partner with licensees to develop merchandise assortments that reflect fan demand, industry trends, and business objectives.
• Support merchandise programs tied to NASCAR events, tracks, drivers, and other licensed properties.
• Collaborate with trackside merchandise operators and internal stakeholders to execute event-specific merchandise strategies.
• Monitor category, retail, and event performance to identify opportunities for improvement and growth.
• Partner with Brand and Creative teams to communicate design direction, product priorities, and merchandising recommendations.
• Support revenue forecasting, budget planning, and business reporting for assigned licensees.
• Prepare presentations, account updates, and business recommendations for Licensing leadership.
• Collaborate with Licensing, Marketing, Brand, Legal, Track Operations, and external partners to support program success.
• Manage multiple projects and priorities while maintaining strong communication, organization, and attention to detail.
• Support strategic initiatives and special projects that contribute to the growth of NASCAR's licensing business.

What You'll Bring

• Bachelor's degree or equivalent combination of education and experience.
• At least 5 years of experience in licensing, apparel, merchandising, product development, retail, category management, account management, or a related field.
• Strong understanding of apparel product development, merchandising, and commercialization processes.
• Experience managing external partners, licensees, vendors, or client relationships.
• Strong project management, organizational, and communication skills.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Proficiency with Microsoft Excel, PowerPoint, and business reporting tools.
• Experience in sports, entertainment, branded consumer products, or retail environments preferred.
• Familiarity with licensed apparel, headwear, merchandise planning, or event merchandise programs preferred.
• Knowledge of NASCAR, motorsports, or sports fan merchandise is a plus.
• Ability to travel up to 10%, including weekends, as business needs require.

Why This Role?

This is an opportunity to help shape how NASCAR shows up in fans' everyday lives through licensed apparel and consumer products. You'll work directly with leading merchandise partners to bring products to market, support memorable event experiences, and contribute to the growth of one of the most recognized brands in sports and entertainment.