Job Description:About the Role:
The Integrated Marketing team leads the process of developing RFP responses from end to end, ensuring that they're not only delivered on time and on budget for our clients but that they also promote our clients' businesses and lead to long term partnerships with The Wall Street Journal and Barron's Group.
You Will:
Daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings
Develop a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities
Develop and articulate creative marketing programs in many forms, including written creative proposals and visually motivated pitch decks (often in collaboration with other disciplines such as our creative studio, Events, etc.)
Use research and data to share insights and support value propositions for client pitches and proposals
Work with and project manage across relevant areas of the organization (including Sales, Product Marketing, Ad Operations & Planning, Research, Events, etc.) to develop pitches and integrated programs for clients
Educate and keep the team up to date with advertising industry trends and what opportunities or challenges they might present for our business
You Have:
B.A. or B.S., plus 4+ years of cross-platform Marketing experience, preferably within publishing and/or digital advertising environment
High level of organization and attention to detail
An effective communicator; design skills a plus
Demonstrated problem-solving, resourcefulness and critical thinking skills
Curiosity in an environment of constant learning
Strong interpersonal skills
Excellent writing and Google Suite (Sheets, Slides, etc.) skills; design skills a plus.
A foundational understanding of an ad sales, planning, and account management environment
Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with Luxury, Real Estate and B2C advertisers a plus
Experience translating product marketing materials into compelling proposals customized to individual clients goals and strategy
Confident interfacing with a variety of internal teams, leading brainstorms and working in a fast-paced environment
Ability to manage multiple projects simultaneously in a deadline-driven atmosphere
Our BenefitsComprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Business Area:
Dow Jones - Media Sales
Job Category:
Marketing & Product Management
Union Status:
Non-Union role
Base Pay Range: 85,000.00 - 115,000.00
We27re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate27s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.