Dow Jones

Manager, Integrated Marketing - The Wall Street Journal

Dow Jones$85K — $115K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • B.A. or B.S. with 4+ years in cross-platform marketing, preferably in publishing or digital ad environments
  • High level of organization and attention to detail
  • Effective communicator; design skills are a plus
  • Demonstrated problem-solving and critical thinking ability
  • Curiosity in an environment of constant learning
  • Strong interpersonal skills
  • Excellent writing and skills in Google Suite; design skills beneficial
  • Foundational understanding of advertising sales and account management
  • Experience in collaborative sales and marketing processes
  • Ability to manage multiple projects in a deadline-driven atmosphere

Responsibilities

  • Lead daily pitch and proposal work tailored to client needs
  • Develop a comprehensive understanding of The Wall Street Journal & Barron’s Group media ad offerings
  • Create engaging marketing programs through written proposals and visual pitch decks
  • Utilize research and data to enhance client pitches
  • Project manage across various organizational areas to develop integrated client programs
  • Educate the team on advertising industry trends and their implications

Benefits

  • Comprehensive Healthcare Plans
  • Paid Time Off
  • Retirement Plans
  • Comprehensive Medical, Dental and Vision Insurance
  • Education Benefits
  • Paid Maternity and Paternity Leave
  • Family Care Benefits
  • Commuter Transit Program
  • Subscription Discounts
  • Employee Referral Program
Full Job Description
Job Description:

About the Role:

The Integrated Marketing team leads the process of developing RFP responses from end to end, ensuring that they're not only delivered on time and on budget for our clients but that they also promote our clients' businesses and lead to long term partnerships with The Wall Street Journal and Barron's Group.

You Will:

  • Daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings

  • Develop a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities

  • Develop and articulate creative marketing programs in many forms, including written creative proposals and visually motivated pitch decks (often in collaboration with other disciplines such as our creative studio, Events, etc.)

  • Use research and data to share insights and support value propositions for client pitches and proposals

  • Work with and project manage across relevant areas of the organization (including Sales, Product Marketing, Ad Operations & Planning, Research, Events, etc.) to develop pitches and integrated programs for clients

  • Educate and keep the team up to date with advertising industry trends and what opportunities or challenges they might present for our business

You Have:

  • B.A. or B.S., plus 4+ years of cross-platform Marketing experience, preferably within publishing and/or digital advertising environment

  • High level of organization and attention to detail

  • An effective communicator; design skills a plus

  • Demonstrated problem-solving, resourcefulness and critical thinking skills

  • Curiosity in an environment of constant learning

  • Strong interpersonal skills

  • Excellent writing and Google Suite (Sheets, Slides, etc.) skills; design skills a plus.

  • A foundational understanding of an ad sales, planning, and account management environment

  • Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with Luxury, Real Estate and B2C advertisers a plus

  • Experience translating product marketing materials into compelling proposals customized to individual clients goals and strategy

  • Confident interfacing with a variety of internal teams, leading brainstorms and working in a fast-paced environment

  • Ability to manage multiple projects simultaneously in a deadline-driven atmosphere

Our Benefits
  • Comprehensive Healthcare Plans

  • Paid Time Off

  • Retirement Plans

  • Comprehensive Medical, Dental and Vision Insurance Plans

  • Education Benefits

  • Paid Maternity and Paternity Leave

  • Family Care Benefits

  • Commuter Transit Program

  • Subscription Discounts

  • Employee Referral Program

Business Area:

Dow Jones - Media Sales

Job Category:

Marketing & Product Management

Union Status:

Non-Union role

Base Pay Range: 85,000.00 - 115,000.00

We27re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate27s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

About Dow Jones

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world?s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America?s largest newspaper by paid circulation; Factiva, Barron?s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.
Learn more about Dow Jones
Size
7,800 employees
Industry

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