5-8 years of experience in integrated marketing, brand strategy, PR, or experiential event production, ideally within beauty, retail, fashion, or consumer lifestyle.
Proven track record of managing PR or event production agencies for integrated consumer programs.
Hands-on experience in producing events from venue sourcing to budget reconciliation.
Strong organizational skills with expertise in campaign planning and cross-functional coordination.
Comfortable evaluating marketing metrics and communicating results in business terms.
Confident communication style with experience interfacing with senior executives and industry professionals.
Responsibilities
Build and execute the annual and quarterly brand campaign calendar in collaboration with the VP.
Serve as the liaison across various marketing channels to ensure unified messaging for campaigns.
Manage campaign briefs, timelines, deliverables, and status reporting from inception to launch.
Track campaign progress against business objectives, evaluating media impact and customer engagement.
Lead day-to-day operations with the external PR agency, guiding briefs and media pitches.
Coordinate press opportunities featuring senior leadership and industry experts.
Plan and execute retail-adjacent activations and experiential events, overseeing all logistics.
Benefits
Hybrid Work Model - 3 days in office, 2 days remote
Build, maintain and execute the annual and quarterly brand campaign calendar in partnership with the VP.
Serve as the connective tissue across Buying, Site, Social, CRM, Creative, Editorial, Influencer, PR and Performance channel partners to ensure every campaign launches with one unified message.
Manage campaign briefs, project management timelines, cross-channel deliverables and status reporting from inception through launch recaps.
Track campaign progress against business objectives, evaluating media impact, site traffic, customer acquisition, and brand engagement.
PR & External Communications (25%)
Act as the day-to-day lead for our external PR agency, guiding briefs, deliverables, media pitch slates, and reporting.
Coordinate press and thought-leadership opportunities featuring Dermstore\'s Senior Leadership Team (SLT) and Buying/Trade leads.
Partner with Dermstore\'s Advisory Board of dermatologists and experts to pitch and coordinate education-first skincare and hair care stories.
Plan and coordinate editor mailings, press desk-sides, product previews and ongoing press relationship touchpoints.
Events & Experiential Activations (25%)
Program, schedule and run Dermstore\'s treatment suite and event space, overseeing guest activations, on-site production and programming.
Manage planning and execution of retail-adjacent activations, trade pop-ups, brand partner launches and co-branded experiential events.
Monitor and report on venue utilization metrics, including events per quarter, attendee counts, content created, press coverage, and sales/leads influenced.
Source and manage external event vendors, draft contracts with Procurement/Legal, and track spend to ensure all activations stay on budget.
What skills and experience do I need for this role?
5-8 years of experience in integrated marketing, brand strategy, PR, or experiential event production, ideally within beauty, retail, fashion, or consumer lifestyle.
Proven track record of briefing and managing PR or event production agencies to deliver integrated consumer programs.
Hands-on experience producing events from start to finish (venue sourcing, run-of-show logistics, vendor management, budget reconciliation).
Strong organizational skills with mastery of campaign planning, timeline management, and cross-functional coordination.
Comfort evaluating marketing metrics and communicating results in business terms (earned reach, site traffic, conversions, sales influenced).
Confident, organized, and articulate communication style with experience interfacing with senior executives, brand partners, press, dermatologists, and creators.
NICE TO HAVE
Deep knowledge of prestige skincare, hair care, and dermatology trends.
Pre-existing relationships with beauty editors, writers, key influencers, and creators.
Prior experience with retail marketing, brand partnerships, or retail co-op campaigns.
HOW SUCCESS IS MEASURED
Brand campaigns and master calendars delivered on time, on budget, and fully aligned across channels.
PR coverage, impressions, and share of voice hitting agreed-upon quarterly targets.
NYLO space utilization targets met, high guest satisfaction, and rich content capture per activation.
Brand partner campaigns executed smoothly with strong post-campaign recaps and satisfaction scores.
Proactive leadership that streamlines cross-functional workflows and returns strategic capacity to executive leads.
What\'s in it for me?
Salary: $110,000 to $120,000 based on experience
Hybrid Work Model - 3 days office/2 days home
Medical, Dental, Vision plans
401K matched up to 5%
Generous PTO (Paid Time Off)
Short and long-term disability
Exclusive employee discounts off THG Brands
About THG
THG plc, formerly The Hut Group, is a British e-commerce retail company headquartered at Manchester Airport, England. It sells own-brand and third-party cosmetics, dietary supplements, luxury goods, and licensed and personalised products online. It provides an end-to-end e-commerce service to third parties through its Ingenuity division. As of 2022, the company operates 18 fulfilment centres which ship to 195 territories worldwide.
