Position SummaryThe Manager, Analytics & Insights leads the Commercial Analytics & Intelligence within the commercial organization. This role sets the commercial analytics agenda, leads cross-functional analytics priorities, and delivers strategic insights that inform executive and commercial decision-making.
The position is accountable for category and brand performance analysis, forecasting, executive leadership reporting, third-party data partnerships, commercial analytics tools, and the integrity of external data flowing into internal reporting environments. The manager partners closely with Marketing, Finance, Sales, Category Leadership, IT, and external data providers to translate business questions into high-quality analysis, clear recommendations, and scalable analytics capabilities.
This role also leads and develops analytical talent, establishes priorities and delivery standards, and helps evolve the function from report delivery to proactive commercial intelligence.
Core Duties & ResponsibilitiesCommercial Analytics Strategy & Leadership- Set the commercial analytics agenda and establish priorities based on the most important business questions and growth opportunities.
- Serve as a strategic thought partner to senior leadership by translating market, consumer, competitive, and sales data into clear implications and recommendations.
- Lead cross-functional analytics initiatives supporting Marketing, Finance, Sales, Category Leadership, and executive stakeholders.
- Build a proactive analytics approach that anticipates business needs rather than responding only to ad hoc requests.
- Continuously improve the quality, consistency, speed, and business impact of insights, reporting, and analytical tools.
Executive Reporting, Performance Insights & Forecasting- Lead executive and leadership reporting, including performance narratives, recurring business updates, and ad hoc decision support.
- Oversee category and brand trend analysis and forecasting for executive leadership.
- Integrate multiple data sources to establish a clear point of view on market performance, competitive activity, innovation, distribution, velocity, and potential growth opportunities.
- Lead proactive weekly and quad-week market and brand performance analysis.
- Support strategic analyses such as innovation benchmarks, SKU rationalization, customer segmentation, M&A analysis and long-range distribution outlooks.
- Ensure insights are communicated through concise, compelling presentations that clearly connect findings to business action.
Commercial Data, Tools & Third-Party Partnerships- Lead third-party data and vendor relationships, including Circana, IWSR, NIQ, and other commercial data providers.
- Own the strategic management of commercial data and analytics capabilities across point-of-sale, household panel, BVD, PTA, assortment and related tools.
- Maximize the value and adoption of existing data investments by ensuring the right datasets and tools are applied to the right business questions.
- Establish consistent analytical methods, definitions, and standards across commercial reporting and insights.
- Build organizational expertise across Circana POS, panel data, IWSR, NIQ, VIP depletions, Salesforce, Trax, BVD, PTA, and other relevant commercial datasets.
- Serve as the business-to-IT translator and analytics consultant for external commercial data and analytical capabilities.
- Provide accountability for external data integrity, pipeline quality, issue prioritization, and resolution.
- Define business requirements for data pipelines, reporting solutions, analytics tools, and enhancements.
Team Leadership & Talent Development- Lead, coach, and develop one Sr. Analyst, Sales Analytics, establishing clear priorities, expectations, and development plans.
- Build analytical capability across the team through coaching on methodology, data interpretation, forecasting, storytelling, and executive communication.
- Create a culture of curiosity, accountability, collaboration, continuous improvement, and high data quality.
- Balance strategic leadership with hands-on guidance and quality review of critical analyses and leadership deliverables.
- Coordinate priorities and resources across the broader Analytics & Insights team and Circana onsite support.
Minimum Requirements- Bachelor's degree in Business, Analytics, Finance, Economics, Statistics, Mathematics, Marketing, or a related field; advanced degree preferred.
- 7+ years of experience in commercial analytics, category insights, market intelligence, business intelligence, or a related analytical role, preferably within consumer packaged goods or beverage alcohol.
- Experience leading analysts, developing talent, and managing priorities across multiple stakeholders.
- Advanced knowledge of syndicated point-of-sale and household panel data, with hands-on experience using Circana, NIQ, Numerator, or comparable platforms.
- Experience integrating syndicated, consumer, competitive, and internal sales or depletion data into strategic business recommendations.
- Strong understanding of category, brand, channel, retailer, distribution, velocity, innovation, and market share performance.
- Experience managing third-party data providers and commercial analytics tools.
- Advanced proficiency in Microsoft Excel and PowerPoint, with strong Power BI or comparable data visualization experience.
- Excellent executive communication, presentation, influencing, and data storytelling skills.
- Demonstrated ability to convert complex analysis into a clear point of view, strategic recommendation, and practical next step.
- Ability to manage competing priorities, lead cross-functional work, and deliver with accuracy in a fast-paced environment.
Key Success Factors- Trusted strategic partnership with executive leaders and cross-functional stakeholders.
- Clear commercial analytics priorities aligned to the most important business questions.
- High-confidence reporting supported by consistent methods, strong governance, and reliable data pipelines.
- Proactive insights that explain performance, identify opportunities, and improve decision-making.
- Greater business value and adoption from Circana, IWSR, NIQ, POS, panel, BVD, PTA, and other data investments.
- Strong development, engagement, and effectiveness of analytical talent.
- Continued evolution of the team from report delivery to proactive commercial intelligence.
Compensation:Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
- Competitive annual salary $115,000 - $130,000 in Chicago, IL
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave, paid sick time and holidays
- Extensive opportunities for training, development, and career growth
