Estee Lauder Companies

Manager, Influencer Marketing & Media Haircare

Estee Lauder Companies • $100K — $120K *
New York, NY 10025In-Person
Retail & Consumer Goods
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 5+ years of experience in influencer marketing, digital marketing, paid partnerships, or integrated marketing.
  • Proficient in managing influencer campaigns from start to finish.
  • Experience in coordinating digital campaigns with paid media agencies.
  • Strong project management skills with a keen attention to detail.
  • Excellent communication and negotiation abilities.
  • Passionate about beauty, culture, social media, and digital trends.

Responsibilities

  • Develop and execute influencer marketing strategies that align with brand goals.
  • Identify and manage relationships with influencers and industry experts.
  • Lead initiatives to strengthen brand affinity through ambassador programs.
  • Manage influencer agencies and oversee compliance with contracts.
  • Execute paid influencer partnerships across various digital platforms.
  • Coordinate campaign requirements with agency partners and manage assets.
  • Track and report campaign performance, identifying areas for optimization.

Benefits

  • Collaborative work environment with cross-functional teams.
  • Opportunity to lead impactful marketing campaigns.
  • Access to industry insights and emerging trends.
  • Development of long-term relationships with influencers and creators.
Full Job Description
Description

The Manager, Influencer Marketing & Media Haircare is responsible for developing and executing influencer marketing strategies while leading the activation of paid influencer partnerships and supporting the execution of paid media campaigns for both AVEDA and Bumble and Bumble. Reporting into the Influencer function and partnering closely with the Director of Paid Media, this role bridges relationship management, campaign execution, and paid partnership activation to maximize brand awareness, engagement, and business performance.

The ideal candidate is equally comfortable building authentic relationships with creators and influencers while managing the operational excellence required to launch integrated marketing campaigns across paid and organic channels.

Influencer Marketing Strategy & Partnerships
  • Develop and execute influencer marketing strategies aligned with brand priorities, product launches, and business objectives.
  • Identify, recruit, negotiate, and manage relationships with influencers, creators, stylists, ambassadors, and industry experts.
  • Develop long-term ambassador and advocacy programs that strengthen brand affinity and cultural relevance.
  • Lead stylist advocacy and salon influencer initiatives that support Hair in Chairs and new guest acquisition.
  • Manage influencer agencies, contracts, gifting programs, usage rights, and compliance.
  • Plan and execute influencer campaigns, product seeding, creator events, and experiential activations.
  • Ensure influencer content reflects brand standards while maintaining authenticity.


Paid Partnerships & Campaign Activation
  • Lead execution of paid influencer partnerships and sponsored content activations across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
  • Partner with the Director of Paid Media to activate paid media campaigns that support brand and business objectives.
  • Develop media briefs and coordinate campaign requirements with agency partners.
  • Manage creative trafficking, asset delivery, approvals, and campaign readiness.
  • Coordinate campaign timelines, launch execution, and cross-functional deliverables.
  • Support whitelisting and platform-specific paid partnership requirements.


Agency & Cross-Functional Management
  • Serve as the day-to-day contact for influencer and paid media agency partners.
  • Partner with Creative, Brand Marketing, Social, PR, CRM, Ecommerce, and Analytics teams to ensure seamless campaign execution.
  • Coordinate asset production, approvals, and campaign deliverables across internal and external stakeholders.


Measurement & Reporting
  • Track influencer campaign performance, including EMV, engagement, reach, sentiment, and content effectiveness.
  • Monitor paid partnership performance and prepare campaign reporting and post-launch recaps.
  • Track campaign budgets, timelines, and deliverables.
  • Identify optimization opportunities and share learnings to improve future projects.


Qualifications

Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • 5+ years of experience in influencer marketing, digital marketing, paid partnerships, or integrated marketing.
  • Experience managing influencer campaigns from strategy through execution.
  • Experience working with paid media agencies and coordinating integrated digital campaigns.
  • Strong project management skills with exceptional attention to detail.
  • Excellent communication, relationship management, and negotiation skills.
  • Passion for beauty, culture, social media, and emerging digital trends.

Success Measures
  • Successful execution of influencer campaigns and product launches
  • Growth of influencer, ambassador, and stylist advocacy programs
  • Earned Media Value (EMV) and influencer engagement
  • Effective execution of paid partnerships
  • On-time campaign launches and operational excellence
  • Quality of agency management and cross-functional collaboration
  • Campaign performance reporting and continuous optimization

About Estee Lauder Companies

Estee Lauder Companies Careers

Join the Esteemed Team at Estee Lauder Companies There has never been a more exciting time to explore job opportunities at Estee Lauder Companies, a global leader in prestige beauty. Renowned for its commitment to quality, innovation, and excellence, Estee Lauder is the perfect place to advance your career in the beauty industry. Work You’ll Do Become a part of Estee Lauder’s professional community and contribute to a company known for its influential brands, dynamic growth, and commitment to diversity and leadership in the market. Our team at Estee Lauder is dedicated to fostering an inclusive culture that celebrates diversity and innovation. Lead with Beauty and Innovation At Estee Lauder, leadership and innovation intersect to create groundbreaking products in skincare, makeup, and fragrance. Work alongside the best in the industry and bring beauty to life in ways that resonate with a global audience. Engage in Meaningful Work Join our team and engage in work that transforms the beauty industry. With positions ranging from product development to marketing, Estee Lauder offers job opportunities that promise professional growth and personal fulfillment. Internship Programs Kickstart your career with an Estee Lauder internship. Gain invaluable industry experience, develop your skills, and network with professionals who are at the forefront of beauty and business. Our internships provide a platform for ambitious individuals eager to make a mark in the beauty world. Benefits and Growth Estee Lauder values the health and well-being of its employees, offering competitive benefits, extensive career development opportunities, and a supportive work environment. We believe in nurturing talent and providing the tools needed for professional and personal growth. Join Our Esteemed Team Search open positions that match your skills and interests. We are hiring creative, curious, and passionate team players who are ready to drive innovation and lead with integrity. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at Estee Lauder. Explore how Estee Lauder is leading the way in beauty and discover the exciting career opportunities that await. Interview and Resume Tips Prepare for your future at Estee Lauder with our helpful interview and resume tips. Tailor your application to stand out and showcase how your unique skills and experiences make you the perfect candidate for a position in our team. Networking and Professional Development At Estee Lauder, career growth is bolstered by robust networking opportunities and professional development. Engage with leaders, attend workshops, and participate in training programs designed to hone your skills and expand your professional horizons. Estee Lauder Companies—A Place to Grow and Innovate Whether you’re seeking an internship, employment, or a leadership role, Estee Lauder offers a path to personal and professional success. Join us and contribute to a company that’s setting the standard for excellence in the beauty industry.
Learn more about Estee Lauder Companies
Size
62,000 employees
Market Cap
$89 billion
Industry
Retail & Consumer Goods
Net Income
$928 million
Founded
1946
5 Year Trend
+8.4%
Revenue
$14.1 billion
NASDAQ
EL
* Ladders Estimates

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